In this insightful episode, Mike and Callum share valuable insights on mastering paid marketing. They emphasize the importance of tracking and analyzing key metrics to make informed decisions and optimize strategies. The episode highlights the need to separate meaningful insights from overwhelming data and to set realistic expectations based on client understanding and market competitiveness. By continuously testing, learning, and iterating, marketers can improve their campaigns and achieve long-term success. The episode also emphasizes the financial implications of marketing decisions and the significance of maximizing return on investment.
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