Suzanne interviews Don, the owner of a commercial janitorial business in Pennsylvania about his goals and achievements. Don wants to expand his business and sell it to retire comfortably, and credits GMCC's coaching for helping him increase his prices after years of struggling with payroll. He shares that fear of failure and follow-through hold him back, but the program has helped him overcome this. Suzanne emphasizes the importance of having a clear retirement plan and vision for the future, and encourages Don to celebrate his successes and express gratitude. This episode provides insights into the mindset of a successful business owner and tips for achieving goals.
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In this episode, Mike advises cleaning company owners on hiring employees vs subcontractors, renting office space, and worker's compensation insurance. He recommends basing the decision to hire employees or subcontractors on state or province legal guidelines, with indicators being training and supply control for employees and hiring corporations for subcontractors. Mike also suggests considering the cost and benefits of renting office space, and starting with a shared workspace until the business grows. He stresses the importance of worker's compensation insurance, encouraging businesses to pay for it as it protects both the business and the worker.
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In this episode, Mike covers two role-play scenarios on handling difficult conversations with clients. In the first scenario, ground rules are established before a walkthrough and if the client is not a good fit, other options for finding help are respectfully offered. In the second scenario, being transparent about a price increase and emphasizing the value of the service is suggested, along with offering other options or adjustments to fit the client's budget. Overall, clear communication, problem-solving, and mutual respect are emphasized as key to building strong and successful business relationships.
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Suzanne interviews Anna, a client of the GMCC program who shares her experience running a residential cleaning business for the past five years. Anna struggled with feeling overwhelmed and emotionally drained despite putting in a lot of work. Most importantly, she learned about the value of looking at the numbers. Anna was surprised to learn that she was losing money by personally cleaning homes and changing her pricing led to better numbers and less stress. With the help of the program, Anna was able to step out of cleaning entirely, leading to a better work-life balance and improved business results.
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In today's episode, Jered talks about the importance of positioning and messaging in marketing. He shares his insights on how trying to be like everyone else and conforming to what you think people want can lead to being seen as boring and uninteresting. He uses personal examples to highlight the importance of standing out and being unique in your messaging and branding to attract the right clients and create meaningful relationships. Jered emphasizes that the way you speak and present yourself is crucial in creating a position in the market that leads to success.
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Today's episode features Mike and Suzanne, and it revolves around the formula for success, which includes mindset/beliefs, action, and perseverance. They acknowledge that mindset can be a bit of a vague term, but both agree that having the right beliefs and expectations is crucial in achieving one's goals. However, they caution that it is possible to get where you want to go and still feel miserable if your beliefs don't align with how you want to feel. They also discuss perseverance, highlighting that it is important to not just continue doing the same thing but to be willing to adapt and try new approaches in pursuit of one's goals.
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In this episode, Mike focused on teaching participants how to effectively communicate with clients about pricing, particularly in the context of moving them from a non-prepaid plan to a prepaid plan. He emphasized the importance of having the right beliefs and mindset, rather than relying solely on specific verbiage or scripts. He encouraged participants to view the relationship with clients as a partnership, where both parties are working towards a mutual goal of success. The seminar highlighted the value of building trust and rapport with clients through respectful communication and a focus on their needs, rather than solely on financial gain.
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It's not enough to just focus on getting more eyeballs on your business by investing in various marketing channels. While having a strong online presence or being easily visible can increase your chances of getting more clients, it's important to think creatively and differentiate yourself from your competitors in order to truly succeed. Just being on the main highway won't guarantee success if you're not offering something unique or better than what your competitors are offering. Additionally, some cleaning business owners may believe that simply having a website up and running will solve all their problems, but that's not necessarily true. It's important to have a strong website with compelling messaging and clear calls-to-action that convert visitors into paying customers.
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When you encounter a bottleneck in your company or get stuck with a technology problem, negative thoughts start to spiral in our mind, and it becomes difficult to focus on anything. It is important to recognize this negative thought spiral and thank your mind for sharing the thoughts, but then decide to take action and ask for help if needed. It is also essential to avoid letting past failures affect your present mindset and recognize that you have support and resources to help you succeed.
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In this episode, Mike speaks with Jackie Gerrard, the owner of JFS facility services, about transitioning her cleaning business from residential to commercial. Jackie expresses her desire to make more money and Mike helps her clarify that her goal is to make $10,000 per month in profit. Mike cautions Jackie that switching from residential to commercial is not a guaranteed way to achieve her goal and urges her to focus on business principles rather than looking for a "magic pill." He advises Jackie to make her goal of $10,000 per month her north star and to evaluate all business decisions based on whether they will help her reach that goal.
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Mike and Lindsay discuss how to go from a six-figure to a seven-figure cleaning company. They emphasize the importance of setting up systems and processes, rather than relying on a single operations manager, to ensure that the business runs smoothly. They suggest finding a core values match for any employees and creating standard operating procedures. They also promote their upcoming live event for business owners trying to reach seven figures, where they will discuss these concepts in more detail.
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Mary shares with Suzanne her experience with starting a residential cleaning company during the pandemic, and highlights her lack of experience in managing a business. Suzanne discusses GMCC's focus on both mindset and tactical goals and how this approach has helped Mary work through her fears as she built a strong foundation for her company. Overall, the conversation highlights the importance of seeking guidance and support when starting a business and the value of a comprehensive education that addresses both technical and mindset challenges.
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In this episode, Kristen seeks advice on expanding her residential cleaning service to include commercial clients. She is considering whether she should separate her staff into two teams or have them do both residential and commercial cleaning, and what running the schedules and shifts would look like. Mike warns her that incorporating commercial clients to her business model will not give her the result she wants and proceeds to provide guidance on focussing her goals.
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Mike and Callum discuss the differences between residential and commercial cleaning, specifically in regards to the sales cycle. They mentioned that residential cleaning has a short sales cycle, with clients often deciding to purchase within days or weeks, whereas commercial cleaning has a longer sales cycle, with clients taking several months to make a decision. Residential cleaning also typically has a lower average monthly client value, whereas commercial cleaning has a higher average monthly client value. Callum suggests that it's important to consider the purchase intention of the client, with residential clients having a higher frequency of experiencing the need for cleaning services compared to commercial clients who may only experience frustration with their current cleaning company once a week. They discuss the importance of creating content that aligns with the purchase intention of the client, with residential requiring an always-on approach and commercial requiring a longer-term strategy.
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