In this podcast episode, Mike provides valuable coaching to help cleaning company owners overcome their fears and anxieties about making changes in their businesses. He emphasizes the importance of acknowledging and accepting these feelings before taking action. By focusing on the worst reasonable outcome, entrepreneurs can often realize that their fears are not as severe as they had imagined. Mike encourages entrepreneurs to be confident and not overthink the changes, as taking credit cards and billing in advance can make life easier for everyone involved. He stresses the importance of not raising prices incrementally over several months but instead, raising them once by a larger amount. Mike notes that just because something is changing doesn't necessarily mean it's bad, and he encourages entrepreneurs to focus on the positive outcomes that will result. Overall, Mike's coaching provides valuable insights into how to embrace change and not let fear or anxiety get in the way of progress.
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