In today's episode, Jered talks about the importance of positioning and messaging in marketing. He shares his insights on how trying to be like everyone else and conforming to what you think people want can lead to being seen as boring and uninteresting. He uses personal examples to highlight the importance of standing out and being unique in your messaging and branding to attract the right clients and create meaningful relationships. Jered emphasizes that the way you speak and present yourself is crucial in creating a position in the market that leads to success.
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