This episode provides insights between Mike Campion and Jackson Pinkoski on email marketing tactics for cleaning companies. They highlight the need to overcome the fear of starting from a blank page by seeking inspiration from competitors and industry examples. The discussion emphasizes the value of short and targeted emails, focusing on a specific outcome for each message. They suggest using both evergreen and time-sensitive emails to engage different segments of the audience. By implementing these strategies and leveraging automation, cleaning companies can improve their email marketing efforts and establish meaningful connections with their customers.
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