How to Start Your Own Cleaning Business
Mike coaches Zohar Rangel of Merimon in Salt Lake City Utah on the do’s and don't’s on How to Start Your Own Cleaning Business.
Mike lays down the number one key idea - “first you’ve got to actually DO this”
Don’t get caught up in the “I’ve heard this before, I’ve tried it” hear why that mentality can be a business and progress killer.
Mike explains the problem with assuming that you know it already and that you get it.
Knowing it does you absolutely 0 good, doing it is the key.
Next they get into what every new cleaning business owner should do - Pick a niche - Learn why this is one of the most important things you will do to build a start a successful cleaning business.
Mike then lays out how to pick your niche:
Commercial cleaning is awesome because it’s recurring revenue, maybe you gain a couple or lose a couple but you know some money is always coming in.
Residential cleaning is good but smaller accounts, more work and generally more fussy customers.
In Zohar’s case Mike brings up the point that construction clean up is good but isn’t exactly recurring.
He then shares the secrets that almost no one does - but every successful business knows.
Mike shares the good stuff on how to find out what your customer wants and how to be the only one giving it to them.
Learn how to beat the “Everyone says they want the best clean at the lowest price” game.
You can’t be the cheapest and make any money and if you aren’t making money you can’t really give a good service.
BONUS TIP: If you ask your prospective customers WHY they want the cheapest price you open the conversation to getting to the root of what they really want.
It’s easy to sell something to your customer that they've already told you that’s what they want
Mike talks money and marketing - Set aside a customer acquisition budget and stick to it. Test and find your customer acquisition strategy - start that early
These systems are going to be expensive in the beginning so at the bare min - set aside a fixed % of your income to devote to marketing and client acquisition.
BONUS TIP: Find a mentor that has done it and have them guide you through how to start your own cleaning business.
Once you find out what your customer wants you have to sell it to them, but how do you sell your first few clients? Guess you will just have to listen in to find out but here’s one little gem right off the bat:
Finally, Mike gets into the things not to do:
It’s just as important to not focus on things that are a waste of your time as the things you need to do
Zohar then brings the heat with his Lightning round answers
For some more genius ways on how to wrangle your employees check out this Link from last show-http://www.growmycleaningcompany.com/employee-motivation/
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