How to Market a Cleaning Company: Episode 020: Jeff Norris

How to Market a Cleaning Company

How to market a cleaning company. Hard question. Simple answer.

What do cleaning companies do when disaster strikes? Jeff Norris of Simply Clean Janitorial has been in business since 1999.  After Hurricane Katrina, Jeff simplified his business to survive and rebuild.

Today, Jeff and Mike discuss how to market a cleaning company. Listen in and discover how you can KNOW which marketing options are best for your cleaning business. We cover some frequently asked questions about how to market a cleaning company :

• Is SEO right for your cleaning company?
• Should you market online or offline?
• What message should you have on your marketing?
• How to find out where your customers are?
• What is the minimum online presence standard?

Mike coaches Jeff on how owners of cleaning companies can get the information they need to best attract ideal customers to their business, and reveals a super secret "ninja" trick to find out what your customers want and where they go to get it.

We also cover how to:

• Identify wrong customers for your business
• Disqualify them before wasting a bunch of time
• Position yourself with the right customer

Ever miss the days of Yellow Pages? Sure they charged an arm and a leg for a tiny square in a sea of competitors but at least you were all in the same crappy overpriced boat together.

Life was simple back then... nowadays there are soooo many options- online, offline, social media (Facebook, Twitter, LinkedIn) SEO, SEM, PPC- the letters and concepts go on and on...

Finally, we talk about who to trust in the online marketing world so you don't waste hundreds or thousands of your hard earned money marketing in the wrong place with the wrong message.