Hi Clean Nation! Welcome to the podcast! Today, our fabulous in-house mindset coach, Tracey, is here to talk to Danielle Humphreys. She and her husband started Humphrey’s Cleaning Service in 2014 in Shippensburg, Pennsylvania. They have been in the cleaning business for a while and the landscape has changed so much since they started. Listen in as she and Tracey chat about the things they have changed due to being part of the Clean Profit Method these past couple of years, what they have learned and what is working for them.

• 1:48 What Needed to Change
• 7:10 The Power of Core Values
• 11:54 The Power of Systems

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Hey Cleaning Nation! Welcome to the podcast. Today, our favorite, Tracey Thompson, is chatting with Mike about life outside of our businesses. That’s not something that gets talked about or considered very often, but the two are so intricately connected that they need to be discussed. Listen in as Mike and Tracey chat about how to have a better quality of life outside of your business and how to have a positive work/life balance. 

• 6:00 Decide Now How You’ll React to Hard
• 13:23 Focus on What You Can Control 
• 18:00 The Human Psychology of Doing What We Don’t Want 

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Hi Cleaning Nation! Today on the podcast, we have Nick Kesseru of Pioneer Commercial Cleaning.  He and his wife started Pioneer Commercial Cleaning back in 2002 (20 years ago!) in Spokane, Washington. He and his wife started in residential cleaning originally and then saw the potential for commercial cleaning after they got their first bid and haven’t looked back. Listen in to a cleaning owner who has been through the ups and downs of owning this business for much longer than most of us.

• 7:13 When to Go all In and When to Pull Back 
• 9:33 A Shift in Hiring
• 17:09 Growth Started to Happen 

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Hi Cleaning Nation. Welcome to the podcast. In our last episode, we listened to the beginning of a workshop Tracey did about selling and how to do it most effectively. She brought a fellow cleaning company owner on with her and began to coach her through a recent bid she had done that she felt didn’t go very well. Listen in to hear the second part of that coaching session and learn the mistakes she made that-if fixed- would make it much more likely that she’d get the bid next time. Listen in to see if you are making any of the mistakes she did and how to fix them!

• 2:05 Don’t Lose Your Personal Connection
• 8:04 To Be Effective in Sales You Have to Ask for What You Need
• 16:18 Don’t Ever Leave a House Without an Answer

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Welcome to the podcast Cleaning Nation! Today, we have Tracey giving a workshop about sales. This episode is jam-packed with tons of information that will teach you how to sell more effectively to every relationship in your life. This can be applied to more obvious business relationships like clients, future clients, and employees, but can also be applied to more personal relationships like spouses, kids, and friends. These skills are essential to communicate effectively and get the results you want. So listen up and take notes!

• 6:27 Sales is Service
• 12:09  A Personal Example

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Hi Clean Nation! Today on the podcast, we have our own Lindsay Bjorklund here chatting with Tracey Thompson about a book we all love over at Grow My Cleaning Company and how we can apply some of its lessons as we grow our own cleaning companies. Listen in for bits of wisdom and for how to apply them wherever you are in your business journey. 

• 0:59 A Story of Persistence 
• 3:35 What Does this Have to Do with Your Business?
• 16:12 Take Some Time If You Need it

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Welcome to the podcast! Today we have Kurt Elsner who started Premier Janitorial Services in March of 2021 in Tulsa Oklahoma. He is one of our clients and has a really cool story about how he got where he is today, and is going to share it today on the podcast. Stay tuned to learn about how he went from working for a cleaning company to owning one and what he did differently to get things started on the right feet and get profitable right away while still having a life. 

• 3:00 What Needed to Change
• 14:13 Step Out of Your Comfort Zone and Be Coachable 
• 18:01 Create the Life You Want

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Hi Cleaning Nation! Today on the podcast, we have Mike chatting with Jackson, one of our two in-house marketers. He is here today to discuss the difference between advertising with Google ads and Facebook ads. Learn the pros and cons of each and where to start with these essential advertising tools. Listen in to see what would work best for your business! 

• 2:00 Pros for Google Ads
• 3:36 Pros for Facebook Ads
• 10:34 Making Sure Your Ads Are Presented Correctly
• 13:59 Target Google Ads Effectively
• 23:57 Data is Worth the Money

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Hi Cleaning Nation! Today on the podcast, we have Mike chatting with Alisha Wolf. Alisha started Wolf Pack Residential Cleaners in April 2021 in Charlottetown, Prince Edward Island, Canada. She is on the podcast today chatting with Mike about the shift listening to the podcast made in her business and why she reached out to him. She was making good money but beating up her body and had no time for her family. She knew something needed to change, so she called up Mike and decided to take real, action. 

• 5:27 Putting Faith in the Process
• 12:12 Not Facing Reality
• 22:47 Understanding Your Worth

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Welcome back to the podcast! Today, we have part II of our podcast with Suzanne and Mike. In the first part of the podcast, Suzanne introduced the ‘thought wheel’, and the power of using it to get traction in your business. Today, we’ll go deeper into the thought wheel, plug in some real-life examples, and see how this tool gives you all the power to move forward in your life and in your business. 

• 1:00 The Power of Getting What You Pay For
• 8:30 To Change Your Results, You First Have to Change Your Thoughts
• 20:42 Be Willing to Feel Negative Emotion to Change Your Result

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Welcome to the podcast! Today, we have a special guest we don’t hear from super often.  Suzanne, our mindset coach works with all our clients in our first program. Because she is one on one so often with cleaners just like you, she has some great insight into what you are struggling with. Specifically, something called a thought wheel. What it is, why it matters, and how you can take control of yours. 

• 5:19 The Thought Wheel
• 14:12 Play it Out in a Scenario
• 23:53 Believing Your Thoughts

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Welcome to the podcast! Today, we have a special guest we don’t hear from super often.  Suzanne, our mindset coach works with all our clients in our first program. Because she is one on one so often with cleaners just like you, she has some great insight into what you are struggling with. Specifically, something called a thought wheel. What it is, why it matters, and how you can take control of yours. 

• 5:19 The Thought Wheel
• 14:12 Play it Out in a Scenario
• 23:53 Believing Your Thoughts

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Welcome to the podcast Clean Nation! Today on the podcast, we have our own Lindsay Bjorklund and Tracey Thompson here to talk to us about something we’ve never addressed on the podcast before-churn rate. This is a massive issue for many of you right now. They are going to dive into the two kinds of turnover, how you can fix your mindset to solve this problem, and a few tactical tips to get you started. This is great info for any cleaning company! 

• 1:26 What is Churn Rate and Why Does it Matter?
• 7:51 How to Calculate Your Turn Rate
• 13:08 What to Do When You Have a High Churn Rate 

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

Hi Clean Nation! Welcome to the podcast! Today, we have our own in-house marketer Jered Robinson here with Mike to chat about Facebook. It’s easy to say that you have tried Facebook and that it just doesn’t work, but the thing about Facebook is it takes some expertise to do it right. Jered talks on the podcast about common mistakes he sees made by clients who don’t understand how to use it correctly and what they can be doing instead.

• 3:25 Give Up Too Easily
• 13:31 The Data That Matters on Facebook 
• 22:39  Finding the Kink in Your Hose

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Hi Cleaning Nation! Welcome to the podcast. Today, we have Mike chatting with Samantha Ciriaco. Samantha started Minute Maids in March of 2019 in Elizabeth, New Jersey. Today, she and Mike are chatting about how to deal with losing, how to attract the right kind of clients, and how to grow your business incrementally by adding new clients. 

• 3:00 Don’t Be Afraid to Go Back to Past Clients
• 9:00 How Much Money is Too Much to Spend on Advertising?
• 16:16 Time or Money- You Decide

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Welcome to the podcast Cleaning Nation! Today on the podcast, we have Mike chatting with Nicole. Nicole started ‘Beyond the Dust’ in 2018 in Anna, Texas. She is a growing company who is interested in increasing her profit margins. Listen in as she and Mike talk about the importance of asking the right questions to get you the right answers, and how to really hone in on profit in a way that bests serves both you and your clients.

• 3:33 Getting Clear on What Profit is and Isn’t 
• 11:30 What to Do When Revenue is Low
• 14:23 Knowledge Doesn’t Matter if it Doesn’t Inspire Action

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Welcome to the podcast Clean Nation! Today, we have Mike chatting with Tom and Brandy Clements. They have been in our Next Level program for about six months now. When they came to us, they weren’t really profitable and had a lot of monthly clients which was lowering their profits. Listen in as they chat with Mike about how much things have improved for them and what they have done that has really made the difference. 

• 2:11 What Needed to Change
• 2:57 The First Changes They Made
• 12:48 A 900% Increase in Profit 

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Welcome to the podcast, everyone! Today, we have a little guest swap. We have Tracey chatting with Mike about how to change your business by changing yourself first. We have done a lot of podcasts up to this point, almost 800 in fact. But until you start putting what we teach into practice, nothing really changes. Today’s podcast dives into the importance of changing more than just the tactical things in your business. It is about changing yourself and how to do that.

• 5:04 How Our Program Was Born
• 18:00 The Lie That Working Harder = Success
• 22:56 Decide to End the Cycle By Getting the Support You Need

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Hi Cleaning Nation! Today, we have part 2 of how to write a successful hiring ad. This part focuses more on the funnel itself and the systems you should be setting up to make sure it’s running smoothly and effectively. This episode is packed full of really applicable, tactical information that will help you set up a funnel that will keep your hiring pool full at all times. 

• 15:00 Where to Start With Your Funnel
• 20:21 How Much Should You Be Paying Per Lead?
• 21:41 Your Hiring System
• 30:00 Remember the Trends

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Hi Cleaning Nation! Welcome to the podcast. Today, we have the pleasure of listening in as Mike does a tactical training on how to write a hiring ad that will actually get you the kind of employees you’re looking for. Listen in as he breaks down why the current ad you are running probably isn’t successful and how to change it to make the ad get the results you want.

• 0:15 Why Your Current Ad Isn’t Working
• 3:53 Hire Someone For Their Core Values
• 13:03 Bring Core Values Into Your Entire Hiring Process

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Welcome to the podcast Clean Nation! Today, we have Mike chatting with our very own Jackson Pinkowski. Jackson is our in-house traffic guy. He also does daily phone calls with our next-level members. Mike talks to multiple owners of cleaning companies as well, and in their experience chatting with all these owners of cleaning companies, they have noticed some trends in what people are spending too much of their time focused on with a very small return, and what they aren’t spending enough time on that could yield a much bigger return. Listen in to learn if you could be falling into either of these two categories.

• 2:43 A Common Time Waster 
• 12:03 Don’t Get Caught Up On the Numbers
• 17:30 Low Hanging Fruits You May Not Be Taking Advantage of  

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Welcome to the podcast Cleaning Nation! Today on the podcast, we have Brandi Baldwin, who started a solo cleaning business back in 2018 in Winnipeg, Canada. Listen in as she and Mike chat about how to choose your core values and how to hire people that match up with your core values, be it writing ads to hire or how you show up with those people when you interview them.

• 7:48 Make Your Core Values Commands Not Concepts
• 10:38 To Attract Your Core Values, Be Consistent
• 15:30 Speak to Who You Want Not What You Want

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Hi Cleaning Nation! Welcome to the podcast. Today, we have Mike chatting with Darlene Brower. Darlene started Ace Cleaning Solutions in May of 2016 in Lubbock, Texas. She, like so many cleaning companies out there are struggling to find the right people to come and work for them. No matter how many times this question gets answered, however, each case is individual and Mike always drops some new golden nuggets on how to best go about resolving this common problem in your business. Listen in to see how he approaches it with Darlene. 

• 4:50 Pay Attention to Your Self Talk When You’re Trying to Solve an Issue 
• 11:23 How to Get Your Brain Into Problem Solving Mode
• 16:06 The Power of Telling Empowering Stories

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Hi Cleaning Nation! Welcome to today’s podcast! When it comes to getting business, many owners of cleaning companies rely on word of mouth to grow their business. But is there an actual system or technique to get more word-of-mouth referrals coming to your business? According to our podcast guest, Jered Robinson (the marketing monkey of Grow My Cleaning Company), there is a system that can do exactly that. However, to actually master it, we need to understand some phycology. Listen in as he goes through how to improve this essential part of your business. 

• 3:20 The Customer is everything
• 4:14 Give Your Clients a Positive Story to Tell
• 8:07 DoubleTree Cookies
• 12:19 What is Your Cookie?
• 20:22 Get the team involved.

If you like what Jered had to say, and feel like the Grow my Cleaning Company team are the missing piece to help finally start seeing some major growth in your business, then jump on over to this link and book a call with us! 

Welcome to the podcast Cleaning Nation! Today we have Nicosha Greer here to chat with Mike. She started Made to Disinfect in Houston, Texas in December of 2021. She is here today to talk about how best to find and target your ideal potential clients. Listen in as she and Mike discuss best practices for investing in your new business, the pros and cons of buying a franchise, and how to effectively find your target market. 

• 4:49 Franchise Buys Are Often Too Good to be True 
• 8:57 Be Specific About the Person You Are Targeting
• 18:08 Speak to the Pain of the Client

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