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Grow My Cleaning Company's Podcast

Do less and grow FAST. Mike shares the secrets to building a million dollar cleaning company without being a slave to your business.
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Grow My Cleaning Company's Podcast
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Now displaying: Page 10
Nov 2, 2022

Today on the podcast, we have some outstanding in-house team members Lindsay Bjorklund and Tracey Thompson here to talk to you. Today’s topic is ‘five clarity keys to crushing your goals’. In this episode, they are going to go through what might be getting in the way of you accomplishing the goals you set for yourself and your business, many of which are things you may not even be aware of. Listen in to clarify how to set yourself up for success when it comes to moving forward in your business. 

  • 4:06 1st Key- What is the Intended Optimal Outcome?
  • 6:31 2nd Key-Why?
  • 12:50 3rd Key-When?
  • 14:12 The Next Right Step

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here -

Nov 2, 2022

Today on the podcast, we have some outstanding in-house team members Lindsay Bjorklund and Tracey Thompson here to talk to you. Today’s topic is ‘five clarity keys to crushing your goals’. In this episode, they are going to go through what might be getting in the way of you accomplishing the goals you set for yourself and your business, many of which are things you may not even be aware of. Listen in to clarify how to set yourself up for success when it comes to moving forward in your business. 

  • 4:06 1st Key- What is the Intended Optimal Outcome?
  • 6:31 2nd Key-Why?
  • 12:50 3rd Key-When?
  • 14:12 The Next Right Step

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here -

Oct 31, 2022

Today on the podcast, we have Lindsay Bjorklund here to talk to you about something a little different than what we normally do. A few months back, one of our members sent a book to Mike and Tracey called “Fans First”, by Jesse Cole. Mike was so intrigued by the concept that he invited our whole team to read it. As the client happiness manager, Lindsay was particularly taken with the concept and shares what is so memorable about it in the podcast today. Listen in to see why a baseball team that has nothing to do with cleaning can help you create the culture you’re looking for. 

  • 0:45 Crunch Time
  • 6:40 The Fans First Way (The Five E’s)

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Oct 28, 2022

Today on the podcast, we have Callum, one of our newest members of the Grow My Cleaning Company team. He came to us all the way from the United Kingdom and was at the retreat with the rest of us this past week so he and Lindsay got together to record this podcast for you. He talks about message matching and the importance of this principle that he sees people getting wrong often. It is something that doesn’t take a lot of time or expertise but makes a huge difference in the marketing, and branding of your company. 

  • 1:09 What is Message Matching
  • 2:20 What to Considered for Message Matching
  • 8:59 Messaging Done Correctly Leads to You Being You

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Oct 26, 2022

Today on the podcast, we have a special treat. Natalie, our social media specialist is here to chat with Lindsay about how you can uplevel your social media game.  She has totally turned around our social media presence breathing life and creativity into it. Listen in to find out how you can do the same for yours without a lot of extra work. When you understand what works and what is worth the effort, you will be able to work smarter not harder in this respect. Don’t miss this episode!

  • 1:32 People Turn to Social Media for Entertainment
  • 6:22 How to Know if What You’re Doing is Working
  • 16:41 How to Take People to Your Website On Social Media

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Oct 24, 2022

Today on the podcast, we have one of our amazing clients Tamara Molar here to chat about her experience with starting her business, how she found a cleaning nation, and what has changed for her since she joined the program. Listen in as she and Mike dive into the power of learning how to properly run a business before she makes a lot of mistakes that are difficult to go back and replace. 

  • 12:17 Don’t Wait Until it’s Too Late 
  • 17:03 Improvements All Along the Way 

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Oct 21, 2022

Today on the podcast, we have Mike chatting with one of our incredible mindset coaches Suzanne. They are here today to talk about how our self-image is autocorrected. This is an exciting concept that doesn't get talked about nearly enough, but it is essential for being who we want to be in our business. Listen in as they talk about what this means, why it matters, and how to develop it yourself.

  • 0:53 Your Identity Contributes to Your Self Image 
  • 7:45 Be Aware That Your Self-Image Matters
  • 24:03 Identify, the Find a Community

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Oct 19, 2022

Today on the podcast, we have Lindsay chatting with the wonderful Tracey Thompson about how to look at our cleaning business as a ‘people’ business. You serve people by cleaning for them, but you are still serving people. If you view it this way and show up for people, instead of this trend of doing as little as possible and charging the most possible, it will make sure a difference in the culture of your company and for the people you serve. This is an important topic, not only for those you serve but for you as an owner to your business as a whole and the people in it.

  • 5:19 How do You Create a Culture of Connection and Community?
  • 8:56 Be Yourself
  • 15:42 Be Brave

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Oct 19, 2022

On today’s podcast, we have Mike chatting with Amy Jo Hood of Joe’s Cleaning. She started her business in March of 2019 in Poplar Bluff, Missouri, and has been a fan of the podcast for some time now. Listen in as she and Mike talk about hiring and the real key to hiring when so many others are struggling to do so. So much of this is so simple but so incredibly important to really getting a hiring funnel that consistently works. Listen in to commit this one to memory once and for all. 

  • 6:07 Make Your Hiring Ad Stand Out
  • 9:29 Go Where Your Target Demographic Hangs Out 

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

Oct 14, 2022

Today on the podcast, we have Mike chatting with our wonderful (and his hair is pretty great too) in-house marketer Jered Robinson. Jered is in charge of all things marketing for Grow My Cleaning Company and he is here today to talk with Mike about Facebook ads vs Google, the pros and cons of both, and how you can use each to your advantage to get the most leverage, benefit, and effectiveness out of them to help propel your company forward. 

  • 3:59 Work With Facebook So it Will Work With You
  • 10:09 The Advantage of Optimizing Your Ads
  • 19:36 Pros and Cons of Google

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Oct 12, 2022

Today on the podcast, we have Mike here chatting with Olivia Kay. Olivia started Zest Cleaning Company in January 2022 in Walla Walla, Washington.  She’s here today to talk to Mike about how to move into her second year of business as the CEO of her company, rather than someone working in the business or cleaning. She and Mike talk about the clarity she needs in order to make this change effectively and what to think about before she does so. This is such a great reminder to plan the future of your business intentionally. 

  • 10:51 How to Get Clear on Your Goals 
  • 16:04 Get to at Least an Eight In Clarity Before You Make Any Decisions
  • 19:52 Being Rich is More About Mindset Than a Dollar Amount

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Oct 10, 2022

Today on the podcast, we have Mike chatting with the newest team member of Grow My Cleaning Company, Callum Elson. Callum deals with all things marketing with our Clean Profit members. He is here today to chat about the low-hanging fruit or things that have the potential to work well for clients in their marketing that they aren’t typically taking advantage of. So often, we focus solely on ads and funnels, which are great and necessary, but the things Callum talks about today and those that are fairly easy to set up and straightforward, and should also be taken advantage of to give your business every opportunity to grow. 

  • 1:37 Get Your Web Presence Sorted 
  • 11:19 Make Sure You’re Found Under Relevant Searches
  • 20:29 Make Sure All the Dots Are Connected

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

Oct 7, 2022

Today on the podcast, we have Mike chatting with Candace Johnson. Candace started Standing Ovation Cleaning Company in November 2019 in Cleveland, Ohio. She serves residential and commercial clients. Candace is here today to talk to Mike about what the process of getting bigger accounts looks like. Listen in as Mike walks Candace through this question as well as coaches her on how to know if that’s the best question to be asking. 

  • 3:08 How to Know if You're Asking the Right Questions
  • 6:17 Potential Drawbacks to Having Only Big Accounts
  • 11:37 Understand Their Pain

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Oct 5, 2022

Today on the podcast, we have Tracey and Mike talking about a really important topic. That is this conundrum of why we wait until we are in crisis mode before we reach out for help. Why we don’t get help before we are in a really difficult situation? Why we don’t set ourselves up for success from the get-go by going to those before us who have already made the mistakes and learned from them so that we don’t have to make those same mistakes? Listen in as they chat about why this happens, and how to avoid falling into this same trap yourself. 

  • 2:15 Three Kinds of Clients
  • 10:49 How to Leverage Your Pain
  • 21:12 Choose Productive Pain

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Oct 5, 2022

Today on the podcast, we have Tracey and Mike talking about a really important topic. That is this conundrum of why we wait until we are in crisis mode before we reach out for help. Why we don’t get help before we are in a really difficult situation? Why we don’t set ourselves up for success from the get-go by going to those before us who have already made the mistakes and learned from them so that we don’t have to make those same mistakes? Listen in as they chat about why this happens, and how to avoid falling into this same trap yourself. 

  • 2:15 Three Kinds of Clients
  • 10:49 How to Leverage Your Pain
  • 21:12 Choose Productive Pain

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Oct 4, 2022

Today on the podcast, we have two fantastic in-house team members, Tracey Thompson and Lindsay Bjorklund here to talk to you about the three phases of ownership. Listen in as Tracey takes you through each one and how to ultimately arrive at the phase all of us want to arrive at the phase of being a stakeholder in your business. You’ll learn the first step necessary in order to move towards this phase and why you can’t move on without it. 

  • 2:58 Entrepenuer or Phase One of Ownership
  • 4:01 Owner/Operator or Phase Two of Ownership
  • 4:55 Stakeholder or Phase Three of Ownership
  • 18:27 Your Mindset Has to Change First

Love the idea, but find it overwhelming. Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Sep 30, 2022

Today on the podcast, we have Anna Harris here chatting with Tracey. She started Prime Cleaning in April of 2021, and went through the whole elite program, stepped back to focus on making those changes in her business, then came back to us and joined our Next Level program. She is here today to talk about the stories she told herself about being ready to move to the next step. To move forward to take her business to the next level. She will talk about what those were and how she worked through them to take steps forward to get to where she is today.

  • 5:30 When Anna’s Mindset Shifted
  • 9:03 Deciding Rather Than Waiting for it to Happen
  • 18:24 The Power of Harnessing Your Negative Emotions

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

Sep 28, 2022

Today on the podcast, we have Mike and Pilar of PJ’s Housecleaning in October 2019 in Chester County, Pennsylvania. They have built their customer base to up to 100 customers and hope to double that in the next year. They joined Cleaning Nation after having a hard time retaining employees and feeling like they had a lack of systems in order to grow effectively. Listen in as they chat with Mike about their journey to get to where they are today and how they are going to continue growing. 

  • 3:34 What Needed to Change
  • 13:35 How to Get Out of Cleaning 
  • 22:07 Use the Pain to Drive You to Make a Change

Love the idea, but find it overwhelming. Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Sep 26, 2022

Today on the podcast, Mike is chatting with Maureen Fox of Maureen cleans green. She started her cleaning business in Tulsa, Oklahoma in 2006 and just recently relocated to Bedford, New Hampshire. She is here to talk to Mike about her new move and some of the struggles that come with that change. They talk about the importance of perspective, client attraction funnels, and what to avoid in entrepreneurship. 

  • 4:01 Perspective is 90% of the Battle
  • 11:58 Two Schools of Thought for New Clients
  • 16:16 Don’t Chase Shiny Objects if You Want to Make Money

Love the idea, but find it overwhelming. Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Sep 23, 2022

Today on the podcast, we have Suzanne here with Mike to talk about how to view yourself as an owner instead of a cleaner. Something Suzanne focuses on in this podcast is the idea that instead of working harder, you should be thinking differently. Through thinking differently, you are able to think of ideas for how you can grow a company instead of having another 9-5 job. Mike and Suzanne discuss the power of cultivating characteristics that can contribute to your identity as the leader of your company, and how to get clear on what those are. If you’re ready to make the shift from having a job to owning a business, this is the episode for you.

  • 5:18 Your Sucess is Based on How You See Yourself
  • 10:11 What Characteristics Does a CEO Embody?
  • 16:59 Characteristics Can Become Your Identity

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Sep 22, 2022

Today on the podcast, we have John Torres chatting with our wonderful Tracey Thompson. John started Club Clean back in 2018 in Michigan City. He is here to talk about the journey that got him to start a cleaning business, what he learned along the way, and how it has all impacted where he is today. His inspiring story shows the importance of paying attention to the opportunities that might be less obvious but are right there for the taking if you have the eyes to see them.

  • 1:34 A Long Path to Start a Cleaning Business
  • 13:26 Another Shift
  • 21:42 Moving to the Next Phase in His Business 

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

Sep 19, 2022

Today on the podcast, we have Rachael Gleason of Fresh and Bright cleaning here to talk with Mike. She started her company in September of 2015 in Grand Rapids, Michigan. She is here today to talk about how to take her business to the next level. She has been a solo cleaner for seven years, and as she’s looking down the road, she doesn’t want to clean forever. But she’s unclear about how to start that hiring process. It can feel scary to start to bring new people into a space that you have curated exactly as you want it. Listen in as she and Mike talk about how to make decisions that will propel you forward to that next step, and how to do it in a really intentional way. 

  • 5:35 Create a Time Frame
  • 9:48 Create a Hiring System vs Scamblinb All the Time
  • 16:15 More is Better

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

Sep 16, 2022

Today on the podcast, we have the wonderful Tracey Thompson and Lindsay Bjorklund here to discuss the downfalls of being too ‘nice’. This may seem like a funny thing to talk about but being too nice can really impede us in our business from creating the culture we want. Especially if we hide under things under the guise of ‘nice’. Listen in as Lindsay and Tracey discuss this important topic and how people-pleasing isn’t always the best option. 

  • 6:33 Viewing ‘Nice’ As Weakness 
  • 10:27 Another Result of “Nice”
  • 15:47 What Does Real ‘Nice’ Look Like?

Love the idea, but find it overwhelming. Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

Sep 14, 2022

Today on the podcast, we have Stephanie Ellerholtz chatting with Mike. Stephanie started her janitorial cleaning service ‘Sort of Stephanie’ in 2018 in Wixom, Michigan. She joined our Next Level program a few months back and has had a transformation experience. She is here today to talk about where she was when she started the program, and how things have changed for her as she has started to implement what she has learned into her business. These podcasts are always inspirations because they are owners of cleaning companies just like you making changes that have a huge impact on the growth and sustainability of their business. Don’t miss it! 

  • 1:11 Why Stephanie Came to Us
  • 6:21 Getting Clear on Your Overhead 
  • 8:41 You Don’t Need Specialized Traning to Effectively Run Your Business

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

Sep 12, 2022

Today on the podcast, we have Tracey Thompson, our excellent mindset coach, and Lindsay Bjorklund, our fantastic client happiness manager, here to discuss a new subject- owner/operator mindset vs shareholder mindset. You may not think of yourself as a shareholder in your business, but you most definitely are one. Today, Tracey chats about why it’s important to understand the difference between both and how you can leverage this understanding and shift in mindset. This is what sets apart thriving, expanding businesses and a mom a pop service company. If you’re ready to do more than put out constant fires, this is the episode for you. 

  • 1:42 Owner/Operator vs Stakeholder
  • 6:01 Stakeholders Use Efficiency as a Hallmark of Their Position 
  • 12:45 Making a Mindset Shift to Stakeholder

Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

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