Info

Grow My Cleaning Company's Podcast

Do less and grow FAST. Mike shares the secrets to building a million dollar cleaning company without being a slave to your business.
RSS Feed Subscribe in Apple Podcasts
Grow My Cleaning Company's Podcast
2021
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jan 29, 2016

Have you ever wanted to know how Pay Per Click (PPC) works with your janitorial marketing plan? Today is your lucky day as host Mike Campion dive’s into marketing your janitorial company using PPC with guest expert Ed Stapleton from Clicks Geek.

 

We talk about the eight hundred pound gorilla in the PPC world as well as what other pay to play platforms are out there.

 

Tune in and learn why Pay Per Click ads are so much MORE valuable than other forms of advertising and why customer intent is so important.

 

BONUS LOVIN: Find out why Facebook advertising is cheaper but lower quality than Google?

 

Discover what interruption marketing and direct response marketing mean to your cleaning business and which one you should avoid and why.

 

We talk about typical mistakes owners of cleaning companies make in their pay per click marketing and how you can avoid them as well as how to determine a budget for your janitorial PPC marketing.

 

Listen in on expert secrets to PPC marketing and how to use negative keywords to save you money as well as how crucial a well written ad is to get people to click. We dive into janitorial marketing concepts that work online as well as offline and with paid as well as organic traffic.

 

Learn why working with an expert can help you get the MOST out of your paid traffic marketing budget for your cleaning or janitorial company.

 

KNOW how to peek into your prospects mind and understand what their pain points are and how to speak their language- how to jump into the conversation that is already going on in their head.

 

RESOURCE ALERT: Subscribe to our podcast for FREE at: http://www.growmycleaningcompany.com/itunes

 

Before the show ends we talk about the ONE THING you MUST do to make your pay per click campaigns successful.

 

Here are some gems for a brand new adwords person:

  • go to a blog page to learn how to set it up
  • set up the account
  • Tell adwords how much you want to spend per day
  • Then title your account
  • select your geographic area

 

One of the biggest mistake people make with google adwords is not having a landing page - don’t send traffic to your home page- this causes leakage. Send paid traffic to a specific page with an offer or a call to action and not give them the opportunity to look around and lose interest

  • Be specific on your landing page, if you are advertizing to a specific prospect, don’t mention any other services they want on the landing page for that ad
  • Message to market match is huge

 

Another key is to make sure you have a good sales process in place to work with your ppc lead acquisition

 

We also talk about the fact that you might not be paying for ppc but your competitors are. From a marketing standpoint there isn’t a better customer that just typed in looking for your service in your area. When you choose not to participate in that, you are handicapping yourself.

 

Ed ends with an unbelievably good offer that you can get here:

http://grow-my-cleaning-company.clicksgeek.com/

 

For more in depht janitorial marketing genius- check out this episode: http://www.growmycleaningcompany.com/building-a-cleaning-business/

 

Show us some love and get all of the good stuff on YouTube by subscribing here: https://www.youtube.com/channel/UChxfA97D5XdOD4WWwHYrM

 

While you are at it, jump into our private Facebook group exclusively for owners of cleaning companies: https://www.facebook.com/groups/growmycleaningcompany/

 

Follow us 144 characters at a time on Twitter- https://twitter.com/CleaningCoGrow

 

And for all things cleaning check back early and often to our homepage

www.GrowMyCleaningCompany.com


DON’T Miss out on Ed’s AMAZING offer of a FREE account audit for current PPC users or a FREE consult for people who want to start using Pay Per Click http://grow-my-cleaning-company.clicksgeek.com/

0 Comments
Adding comments is not available at this time.