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Grow My Cleaning Company's Podcast

Do less and grow FAST. Mike shares the secrets to building a million dollar cleaning company without being a slave to your business.
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Now displaying: Page 1
Mar 21, 2016

How to Make Cleaning Cool

 

In today’s episode Mike interview’s Joshua Lammers from Above All Window and Cleaning Services on how to make cleaning cool.

 

Mike starts off with the foundation of any company, culture.

 

Anyone that has ever worked with Mike knows his core values; Have fun, make money, be real, help out. In fact if you asked anyone that has worked with him over the last 10 years he can almost guarantee that they will be able to recite them.

 

BONUS TIP: Be clear about what your core values are. If they are having fun then that needs to be throughout everything in your company from owners to management to employees.

 

Excited but don’t know where to start? Start internally.

  • Videos on the website
  • They need to be congruent with what you actually are
  • If you are fun on the site, you have to be fun in real life

 

Make sure your culture is clear to your employees. Mike shares some of his best tricks to getting culture deeply embedded into their psyche.

  • Use Fun titles
    • Listen in for Mike’s outrageous titles for his employees that can make cleaning cool
  • Write fun on the site - be original, fun pictures of employees instead of professional ones
  • Have fun events with employees and prospects

 

It’s important that you have to act fun if you are fun. It’s an all or none commitment.

 

Mike shares the hidden benefits to living your core values outloud.

 

BONUS TIP: The goal isn’t to make everyone love you, but the people you really want to work with that will get and appreciate your unique vibe will be hard pressed to leave.

 

Don’t try to be everything to everybody and be true to who you are.

 

Mike talks technical with some of the best ways to show your core values to the world.

 

Learn how to use video and your culture and core values to polarize your audience.

  • People that love you will go nuts for it
  • People that hate it will get out of your life

 

The cool part is you get to be who you are

 

Hear Mike’s sad story of how he transitioned from super professional to real and fun and how it transformed his business.

 

Finally Joshua gives back with his genius in the Lightning Round

 

  • America is the land of opportunity - you have a chance every day to make your dreams happen
  • Don’t expand too quickly and then neglect your family, morals, quality
  • Read books to expand your knowledge - do your homework and spend your time wisely
  • If you have 6 hours to chop down a tree - spend 4 hours sharpening your axe - Abraham Lincoln

 

Check out our last episode http://www.growmycleaningcompany.com/how-to-keep-clea…-employees-happy/

 

YouTube- https://www.youtube.com/channel/UChxfA97D5XdOD4WWwHYrM

 

FB Group- https://www.facebook.com/groups/growmycleaningcompany/

 

Website- www.GrowMyCleaningCompany.com

 

iTunes- http://www.growmycleaningcompany.com/itunes

 

Twitter- https://twitter.com/CleaningCoGrow

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