Struggling to make your marketing work during the holidays? In this episode, Mike Campion breaks down how to tackle the rising cost of online ads during the holiday season and shares tips for leveraging Local Service Ads (LSAs) to reach overwhelmed customers. He also dives into the pros and cons of Every Door Direct Mail (EDDM) and why your message matters more than your platform. Thinking about cutting Christmas bonuses? Mike offers smart strategies for transitioning to team-building alternatives like holiday parties while keeping your employees happy. Plus, hear why testing your marketing strategy can save you time and money before scaling big campaigns. Don’t miss these actionable tips to help your cleaning company grow and thrive during the holiday season!
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