Employee motivation is what separates the good companies from the great.
Mike coaches Ivan Perez of Evelyn’s Cleaning Service on how to cultivate the best employees for his cleaning service. Bottom line, if you can get your employees engaged and excited you are going to be much more successful.
Mike starts with sound foundational keys; If you have the problem of employees doing just enough to not get fired, you have a culture problem.
First he tackles the silly belief that most business owners believe; if I give you $10 you will give me x amount of your time.
Listen in to what the problem is with this line of thinking and why it can not only not build the right employees for you but stop you from ever getting them.
Mike goes into how employees REALLY think, and it may surprise you to know that that YOU are a commodity, not just the other way around.
BONUS TIP: When you are hiring $10-$15/hr employees you e competing with all the other $10/hr jobs out there or worse the government that will pay them to do nothing instead
The fact of the matter is that there are too many people willing to give them 10/hr for a labor intensive job
Mike explains your employees don’t take your employment seriously because they can just go out and get another job to pay their rent when it’s convenient if they’re too hungover to come into work that day or just plain don’t feel like it.
Never fear, Mike has the Solution.
BONUS TIP: You are never going to get anyone's heart and passion for 10-15$/hr
It doesn’t matter if you pay them $10 or $15 it’s always going to be the same level of commitment.
So how DO you move them from seeing you as a commodity is they have to be a part of something bigger than cleaning toilets?
Mike shares the power of giving them something they believe in, something that they're passionate about.
He then breaks it down into 2 steps.
Step 1 - identify and discover your core values - why you do what you do.
They discuss the best way to create that same drive that drives you through creating a culture and atmosphere that goes hand in hand with your core values.
BONUS TIP: You can’t manufacture your culture, you have to ask yourself what is important to you, something bigger than the company. Make that the golden thread to build your company and culture on.
You want the employee that is passionate about what you are passionate about so find the reason you do what you do that is bigger than money.
Following the steps lined out in this podcast your employees won’t see you as a commodity anymore, they will want to be a part of the culture, they don’t want to let the cause down, their coworkers down.
Mike suggests some awesome reading material for any owner looking to build culture in their company; Rockefeller habits by Vern Harnish
“If your employees aren’t mocking you about your core values you haven’t been talking about them enough” - Vern Harnish
Mike breaks down easy suggestions to building community and culture in your own company that you can start implementing this week!
Finally Ivan shares his own nuggets of wisdom in the Lightning Round
Check out the last show- http://www.growmycleaningcompany.com/cleaning-service-pricing/
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