Mike and Jered discuss the challenges faced by cleaning business owners who invest in digital marketing with unrealistic expectations of quick results. They stress the importance of patience and long-term investment, as well as the value of leads generated through digital marketing efforts. Additionally, the conversation touches on the significance of a company's culture and the three things that make a business valuable. The hosts provide coaching advice to clients to help them focus on what's working, make progress, and identify areas for improvement with professional assistance. Ultimately, building a valuable business takes time, but with the right mindset, it is possible.
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