Info

Grow My Cleaning Company's Podcast

Do less and grow FAST. Mike shares the secrets to building a million dollar cleaning company without being a slave to your business.
RSS Feed Subscribe in Apple Podcasts
Grow My Cleaning Company's Podcast
2021
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Mar 16, 2016

Competing with Lowball Bidders

We have all been there, trying to provide a good service at fair prices with a little bit left over to put food on the table only to be frustrated with competitors offering to “clean” for a fraction of the price.

Today’s guest Joe Scrozati of Dust Busters NJ asks Mike how he can sweep these people under the rug.

But in a world of instant gratification and walmart cheap prices, how do you compete with the lowball bidders?

First things first you have to ask yourself is it just you or are you customers angry about the service they get with the lowballers as you are?

BONUS TIP: The opportunity lies in the quality of service you can give.

The short answer to this problem is EDUCATION.

You need to educate your customers and perspectives on the benefits to THEM
If you have customers that you have good experiences with coming in after lowball bidders use them as case studies.

It’s worth it to hire a videographer to film it. Mike breaks down the step by step process to getting excellent testimonials and sound bites to use in your marketing arsenal against the lowball bidders out there.

BONUS TIP: Get your client’s pain from before using your services. Ask how it affected their lives. Ask how their lives/business/employees are better since switching to you

It’s also very likely that you have customers and prospects that just don’t care. If you do have customers that don’t care and are just trying to get the cheapest service, don’t bother wasting your time, get different clients.

BONUS TIP: Use a lead magnet.

Mike harps on the lead magnet often, but only because it works! Listen in on how to do it right.

Finally you must know your Unique Selling Proposition. If you don’t know what that is, you better listen up.


Here are some of the guidelines for your USP:
It has to be unique
Not cheap or green or anything generic
Not money back guarantee
Very specific audience meeting a very specific need
Ask your customers what they want for ideas

To tie it all up in a nice pretty bow Joe shares his smarts in the Lightning Round

Don’t stop selling
Do what you say you are going to do
Get somebody to help you with the paperwork


Check out the last episode http://www.growmycleaningcompany.com/bidding-on-cleaning-jobs/

Subscribe on YouTube- https://www.youtube.com/channel/UChxfA97D5XdOD4WWwHYrM

Join our FB Group- https://www.facebook.com/groups/growmycleaningcompany/

Get more info on the Website- www.GrowMyCleaningCompany.com

More genius on the go at iTunes- http://www.growmycleaningcompany.com/itunes

Get more snippets of fun on Twitter- https://twitter.com/CleaningCoGrow

0 Comments
Adding comments is not available at this time.