Want some cleaning marketing ideas? Yes? Well you my friend are in the right place! Marleen Swoboda owner of Mars Cleaning Service asks for marketing ideas for her 38 year old cleaning company Mars Cleaning and Mike hooks her up on this episode of the Grow My Cleaning Company Podcast!
Marleen shares some of her thirty eight years of experience and some great war stories before hitting Mike up for some cleaning marketing ideas. If you want to see what Marleen is up to nowaday’s you can check out Mars Cleaning at: http://marscleaningservice.com
Before you do, listen in as we talk about the myth of “branding” for small business and discover why direct response marketing is the ONLY way to go for your cleaning company.
KEY POINT: You MUST TRACK!! If you can’t track it, you are just throwing money away on a strategy called hope!!
Listen in as Mike gives away the secret to using your vehicles to actually MAKE you money. How to market with your company vehicles along with the HUGE mistake so many owners of cleaning companies make with their vehicle marketing.
HINT: When people are driving (hopefully NOT online) is sending them to your website the best way to go?
BONUS HINT: Talk about what people are interested in...
DOUBLE BONUS HINT: It ain’t you!!
Once Mike get’s off of his vehicle advertising soap box, without even taking a breath he dives into the importance of a Market, Message and Media match.
A flurry of amazing ideas to market your cleaning company ensues and Mike teaches you how to come up with the right marketing budget that you can actually afford and simultaneously debunks the “I can’t afford to market” myth/ excuse/ bad thinking.
RESOURCE ALERT- www.GrowMyCleaningCompany.com has EVERYTHING you need to grow your cleaning company!!
The people who say advertising costs too much will find the money to create advertising that says “GOING OUT OF BUSINESS”
Always remember, advertising is only expensive if it doesn’t work!!
Before the fun ends, Marleen gives back to cleaning nation with some amazing answers and insight in the Lightening Round. Check out this quick summary to whet your whistle:
Still jonesin for MORE cleaning marketing ideas? Check out this podcast:
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It is free and is a great opportunity to ask questions, show off your knowledge and experience and best of all it is FREE!