Suzanne interviews Anna, a client of the GMCC program who shares her experience running a residential cleaning business for the past five years. Anna struggled with feeling overwhelmed and emotionally drained despite putting in a lot of work. Most importantly, she learned about the value of looking at the numbers. Anna was surprised to learn that she was losing money by personally cleaning homes and changing her pricing led to better numbers and less stress. With the help of the program, Anna was able to step out of cleaning entirely, leading to a better work-life balance and improved business results.
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In today's episode, Jered talks about the importance of positioning and messaging in marketing. He shares his insights on how trying to be like everyone else and conforming to what you think people want can lead to being seen as boring and uninteresting. He uses personal examples to highlight the importance of standing out and being unique in your messaging and branding to attract the right clients and create meaningful relationships. Jered emphasizes that the way you speak and present yourself is crucial in creating a position in the market that leads to success.
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Today's episode features Mike and Suzanne, and it revolves around the formula for success, which includes mindset/beliefs, action, and perseverance. They acknowledge that mindset can be a bit of a vague term, but both agree that having the right beliefs and expectations is crucial in achieving one's goals. However, they caution that it is possible to get where you want to go and still feel miserable if your beliefs don't align with how you want to feel. They also discuss perseverance, highlighting that it is important to not just continue doing the same thing but to be willing to adapt and try new approaches in pursuit of one's goals.
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In this episode, Mike focused on teaching participants how to effectively communicate with clients about pricing, particularly in the context of moving them from a non-prepaid plan to a prepaid plan. He emphasized the importance of having the right beliefs and mindset, rather than relying solely on specific verbiage or scripts. He encouraged participants to view the relationship with clients as a partnership, where both parties are working towards a mutual goal of success. The seminar highlighted the value of building trust and rapport with clients through respectful communication and a focus on their needs, rather than solely on financial gain.
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It's not enough to just focus on getting more eyeballs on your business by investing in various marketing channels. While having a strong online presence or being easily visible can increase your chances of getting more clients, it's important to think creatively and differentiate yourself from your competitors in order to truly succeed. Just being on the main highway won't guarantee success if you're not offering something unique or better than what your competitors are offering. Additionally, some cleaning business owners may believe that simply having a website up and running will solve all their problems, but that's not necessarily true. It's important to have a strong website with compelling messaging and clear calls-to-action that convert visitors into paying customers.
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When you encounter a bottleneck in your company or get stuck with a technology problem, negative thoughts start to spiral in our mind, and it becomes difficult to focus on anything. It is important to recognize this negative thought spiral and thank your mind for sharing the thoughts, but then decide to take action and ask for help if needed. It is also essential to avoid letting past failures affect your present mindset and recognize that you have support and resources to help you succeed.
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In this episode, Mike speaks with Jackie Gerrard, the owner of JFS facility services, about transitioning her cleaning business from residential to commercial. Jackie expresses her desire to make more money and Mike helps her clarify that her goal is to make $10,000 per month in profit. Mike cautions Jackie that switching from residential to commercial is not a guaranteed way to achieve her goal and urges her to focus on business principles rather than looking for a "magic pill." He advises Jackie to make her goal of $10,000 per month her north star and to evaluate all business decisions based on whether they will help her reach that goal.
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Mike and Lindsay discuss how to go from a six-figure to a seven-figure cleaning company. They emphasize the importance of setting up systems and processes, rather than relying on a single operations manager, to ensure that the business runs smoothly. They suggest finding a core values match for any employees and creating standard operating procedures. They also promote their upcoming live event for business owners trying to reach seven figures, where they will discuss these concepts in more detail.
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Mary shares with Suzanne her experience with starting a residential cleaning company during the pandemic, and highlights her lack of experience in managing a business. Suzanne discusses GMCC's focus on both mindset and tactical goals and how this approach has helped Mary work through her fears as she built a strong foundation for her company. Overall, the conversation highlights the importance of seeking guidance and support when starting a business and the value of a comprehensive education that addresses both technical and mindset challenges.
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In this episode, Kristen seeks advice on expanding her residential cleaning service to include commercial clients. She is considering whether she should separate her staff into two teams or have them do both residential and commercial cleaning, and what running the schedules and shifts would look like. Mike warns her that incorporating commercial clients to her business model will not give her the result she wants and proceeds to provide guidance on focussing her goals.
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Mike and Callum discuss the differences between residential and commercial cleaning, specifically in regards to the sales cycle. They mentioned that residential cleaning has a short sales cycle, with clients often deciding to purchase within days or weeks, whereas commercial cleaning has a longer sales cycle, with clients taking several months to make a decision. Residential cleaning also typically has a lower average monthly client value, whereas commercial cleaning has a higher average monthly client value. Callum suggests that it's important to consider the purchase intention of the client, with residential clients having a higher frequency of experiencing the need for cleaning services compared to commercial clients who may only experience frustration with their current cleaning company once a week. They discuss the importance of creating content that aligns with the purchase intention of the client, with residential requiring an always-on approach and commercial requiring a longer-term strategy.
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Live in Las Vegas, Lindsay and Jered discuss the benefits of attending events for business owners. They note that events allow attendees to learn from the mistakes and successes of others, bypassing the need to make those mistakes themselves. They also highlight the collaborative nature of these events, where everybody can share their experiences and ideas with each other and with coaches. Jered emphasizes the importance of avoiding confusion and getting clear on next steps, while Lindsay notes the value of in-person problem-solving and the ability to get ideas directly from other attendees. Overall, they see events as a valuable resource for business growth and development.
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In today's episode, Mike and Becca discuss her journey from starting a cleaning side hustle while studying medicine in college to transitioning to a full-time career in cleaning. They also discuss the challenges she faced and the breaking point that led her to seek help and direction. They touch on the common misconception that the skills required to be a good cleaner are the same as the skills required to run a cleaning company, and how seeking help before things get out of control can prevent burnout and improve personal and professional growth.
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Suzanne, our elite program mindset coach interviews Tammy, a cleaning company owner. Tammy recently had to overcome her fear of challenging client conversations, and talks about the difficulties price increases. She was afraid of losing all her clients and having to let go of her staff. However, once Tammy better learned her numbers and found out what she was doing incorrectly, she felt empowered to move forward and make changes to her business. The lesson is to face your fears and make informed decisions to move your business forward.
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Mike & Suzanne discuss the topic of pricing and the mindset that is needed to determine pricing for services. They address the common question of how to price services, but argue that the more important question is what to believe about pricing. They explain that the fear of pricing too high or too low and how it will be perceived can be a major barrier for business owners. The hosts stress the importance of having a profit and staff retention to sustain a business, and suggest creating a "50 stack of awesome" list to help business owners believe in their own worth and the value of their services.
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Lindsay talks about how she has received feedback from clients who have had trouble communicating with their virtual assistants and offers some tips and tricks to help with this. She discusses the importance of making communication as easy as possible between the employer and the virtual assistant, and recommends using tools like Slack, Discord, or Skype to facilitate this. She also suggests creating a standard operating procedure (SOP) to ensure consistency in tasks and to make it easier for the VA to understand their role. Lindsay then shares some other tips, such as setting expectations upfront, providing regular feedback and training, and incentivizing the VA to do their best. Towards the end of the episode, Lindsay shares some insights from her virtual assistant, Apple, on what she likes to see from her employer. The episode concludes with encouragement to employers to be patient and understanding when working with a VA, as it takes time to build a strong working relationship.
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This episode features Mike & Jered discussing how to be successful while maintaining a positive work-life balance. Mike shares his perspective as a traditional entrepreneur, and compares his experience to Jered, a self-employed contractor. Jered started his career in marketing, working for a company managing an app that pushed coupons to users' phones. He has a marketing degree, and was the youngest person in that company. His goal was to grow his resume and get a better job, and he didn't initially have any entrepreneurial aspirations. However, he later realized he didn't have a good work-life balance and made significant changes to his situation to rebalance things in a meaningful way.
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Joe Crews, who recently acquired a cleaning business in Florida, shares his experience about his pre-purchase expectations and the reality of running a small business. He learned that doing due diligence and understanding the business and its numbers as much as possible is crucial, as there will always be knowledge gaps. However, the more effort put into understanding the business, the better prepared one will be when unexpected challenges arise. Joe also emphasizes that the skills and experience gained from managing a large business or working in corporate America do not necessarily translate perfectly to running a small business, as it requires a different approach and a unique set of skills.
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This episode features Gregorio, a young entrepreneur who started his cleaning company with his father. He shares his journey and experiences running a family-run business and some of the challenges they faced such as managing payroll, dealing with family dynamics, and finding a solution to the issues that kept them up at night. They joined GMCC to help with these challenges and learned that they were not alone in their struggles. The turning point for them was realizing that others had been through similar experiences and were able to successfully grow their businesses. This gave them hope and motivated them to be consistent and do what they said they would do, with the goal of having their business serve them, rather than being a slave to it.
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Dealing with difficulties or crisis in business can be challenging. Often, in such moments, people tend to create negative meanings around events, leading to further stress and anxiety. However, it's important to recognize that the meaninghave you guys we assign to events has a significant impact on how we feel about them. It's crucial to be intentional about what we make it mean, and instead of giving in to negative thoughts, look for the learning opportunities and growth that difficulties can bring. Whether it's losing an employee, a customer, or receiving a complaint, it's essential to choose to see these events as opportunities for growth, education, and change, rather than a sign of failure or defeat.
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This episode is from a training seminar focused on sales and communication skills. They are role-playing a conversation with a potential customer and demonstrating how to uncover their pain points and understand their frustrations. The goal is to understand the customer's needs and determine if the company can offer a solution. Emphasis is put on the importance of establishing a clear understanding of the situation, asking questions to get to the root of the problem, and making sure both parties are on the same page. The role-play focuses on a customer who had issues with their previous cleaning company, with frustration showing up as anger due to poor quality and inconsistent timing.
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In this podcast episode, Lindsay Bjorklund deep dives into the role of a client happiness manager in a cleaning company. She argues that every cleaning company should have one and that their main goal should be to make clients happy. To measure the success of the client happiness manager, she suggests using metrics like client turnover rate and the number of positive reviews compared to negative reviews. The client happiness manager should also be knowledgeable about the clients and have a pulse on their satisfaction. She recommends setting goals for these metrics to keep track of the client happiness manager's performance.
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Today on the podcast, we have Mike chatting with one of our wonderful in house marketers Callum. Callum works directly with our clients on almost a daily basis, and part of his job is to answer all their marketing questions and send them in the right direction. He understands the pain of a cleaning company owner better than most. Listen in as they chat about Calum’s top tips for advertising.
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Today on the podcast, we have Amy Collins of Cleen Sweep located in Pennsicola, Florida. Amy has been a business owner for 13 years and felt like she was getting taken advantage of by her employees. They were dictating how much she should pay them, how much she should charge for jobs and was making zero money at the end of all of it. After being tired of working hard and making no money, she was ready to make a change and came to Mike. Listen in to learn how she made the changes she needed to to take back control of her business and create the culture she wanted to.
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Today on the podcast, we have the second part of Mike’s training about how to triage a sale. This is such an essential part of sales. If you don’t understand how to properly set a framework of what your bid entails, what information you need from the prospective cleint, what information they’ll get from you and what the expectations are on either end, you aren’t going to be effective in resolving doubts, instilling confidence, and ultimately closing sales.
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