Grow My Cleaning Company's Podcast

Do less and grow FAST. Mike shares the secrets to building a million dollar cleaning company without being a slave to your business.
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Feb 24, 2016

How to Get Government Cleaning Contracts


Are you looking to make that leap into government contracting? Before you go down the route of getting special certifications, minority certifications and chasing that Government Cleaning Contract dragon, you need to ask yourself who is your target customer?


Mike coaches Anthony Fisher of Anthony’s Janitorial Maintenance on how to get government cleaning contracts. Anthony is currently in the residential and commercial market but wants to specialize in government contracts with his minority owned certified cleaning business.


Have you gotten confused or derailed with special designation? Find out why having the designation does not necessarily mean you will get the contract and what you can do to get a leg up on your competition.


Mike explains how to find out what your ideal customer really wants so that you aren’t trying to sell them something they don’t even want or care about.


BONUS TIP: They want a problem solved or their life to be better not necessarily than the cheapest price.


Mike shares how to get the answers to helping your customers reach their goals.


Certifications aren’t easy to get or maintain, you’re competing against the guy that ONLY does government contracts. Fortunately there is an antidote, listen in to hear how to not only compete, but crush your competition and master how to get government cleaning contracts.


BONUS TIP: The government wants you to understand their rules and make sure you know how to follow them perfectly.


But don’t be fooled by the allure of fame and riches with the government, find out why if the government is only 20% of your business they aren’t worth your time


The good news is it’s a great time to be in the commercial cleaning space even if you don’t know how to get government cleaning contracts or even want them.


But if your heart is set on working for the man, it  should be your full time job. Mike explains how long it actually might take to carve your niche out in the government contract world, you might be surprised.


BONUS TIP: The best 12 ideas you have are always going to perform below the 1 idea you put all your focus on .


Mike explains how to know your niche inside and out and how that can be your ticket to success. Why being able to answer your customer’s business questions and not their cleaning questions can revolutionize your closing ratio.


Finally Anthony shares his wisdom in the Lightning Round


  • Never leave a customer unsatisfied
  • Don’t give too much responsibility to employees that aren’t ready
  • Learn your niche


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Feb 22, 2016

How to Start Your Own Cleaning Business


Mike coaches Zohar Rangel of Merimon in Salt Lake City Utah on the do’s and don't’s on How to Start Your Own Cleaning Business.


Mike lays down the number one key idea - “first you’ve got to actually DO this”

Don’t get caught up in the “I’ve heard this before, I’ve tried it” hear why that mentality can be a business and progress killer.


Mike explains the problem with assuming that you know it already and that you get it.


Knowing it does you absolutely 0 good, doing it is the key.


Next they get into what every new cleaning business owner should do - Pick a niche - Learn why this is one of the most important things you will do to build a start a successful cleaning business.


Mike then lays out how to pick your niche:


  • Pick the type of work you do
  • Pick your customer


Commercial cleaning is awesome because it’s recurring revenue, maybe you gain a couple or lose a couple but you know some money is always coming in.


Residential cleaning is good but smaller accounts, more work and generally more fussy customers.


In Zohar’s case Mike brings up the point that construction clean up is good but isn’t exactly recurring.


He then shares the secrets that almost no one does - but every successful business knows.


Mike shares the good stuff on how to find out what your customer wants and how to be the only one giving it to them.


Learn how to beat the “Everyone says they want the best clean at the lowest price” game.


You can’t be the cheapest and make any money and if you aren’t making money you can’t really give a good service.


BONUS TIP: If you ask your prospective customers WHY they want the cheapest price you open the conversation to getting to the root of what they really want.


It’s easy to sell something to your customer that they've already told you that’s what they want


Mike talks money and marketing - Set aside a customer acquisition budget and stick to it. Test and find your customer acquisition strategy - start that early


These systems are going to be expensive in the beginning so at the bare min - set aside a fixed % of your income to devote to marketing and client acquisition.


BONUS TIP: Find a mentor that has done it and have them guide you through how to start your own cleaning business.


Once you find out what your customer wants you have to sell it to them, but how do you sell your first few clients? Guess you will just have to listen in to find out but here’s one little gem right off the bat:


  • If you interview enough customers what they want  you will get 2-3 jobs right off the bat


Finally, Mike gets into the things not to do:

  • Don’t waste money and time on logos/office space/website/social media
  • Nothing happens until you make a sale

It’s just as important to not focus on things that are a waste of your time as the things you need to do


Zohar then brings the heat with his Lightning round answers

  • Whatever the mind can believe and conceive the mind can achieve - napoleon hill
  • Think and grow rich - napoleon hill
  • Don't wait to go for it if you aren’t totally “ready”
  • Always look for ways to better your service

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Feb 19, 2016

Employee Motivation


Employee motivation is what separates the good companies from the great.


Mike coaches Ivan Perez of Evelyn’s Cleaning Service on how to cultivate the best employees for his cleaning service. Bottom line, if you can get your employees engaged and excited you are going to be much more successful.


Mike starts with sound foundational keys; If you have the problem of employees doing just enough to not get fired, you have a culture problem.

First he tackles the silly belief that most business owners believe; if I give you $10 you will give me x amount of your time.


Listen in to what the problem is with this line of thinking and why it can not only not build the right employees for you but stop you from ever getting them.


Mike goes into how employees REALLY think, and it may surprise you to know that that YOU are a commodity, not just the other way around.


BONUS TIP: When you are hiring $10-$15/hr employees you e competing with all the other $10/hr jobs out there or worse the government that will pay them to do nothing instead


The fact of the matter is that there are too many people willing to give them 10/hr for a labor intensive job


Mike explains your employees don’t take your employment seriously because they can just go out and get another job to pay their rent when it’s convenient if they’re too hungover to come into work that day or just plain don’t feel like it.


Never fear, Mike has the Solution.


BONUS TIP: You are never going to get anyone's heart and passion for 10-15$/hr

It doesn’t matter if you pay them $10 or $15 it’s always going to be the same level of commitment.


So how DO you move them from seeing you as a commodity is they have to be a part of something bigger than cleaning toilets?


Mike shares the power of giving them something they believe in, something that they're passionate about.


He then breaks it down into 2 steps.


Step 1 - identify and discover your core values - why you do what you do.


They discuss the best way to create that same drive that drives you through creating a culture and atmosphere that goes hand in hand with your core values.


BONUS TIP: You can’t manufacture your culture, you have to ask yourself what is important to you, something bigger than the company. Make that the golden thread to build your company and culture on.


You want the employee that is passionate about what you are passionate about so find the reason you do what you do that is bigger than money.


Following the steps lined out in this podcast your employees won’t see you as a commodity anymore, they will want to be a part of the culture, they don’t want to let the cause down, their coworkers down.


Mike suggests some awesome reading material for any owner looking to build culture in their company; Rockefeller habits by Vern Harnish


“If your employees aren’t mocking you about your core values you haven’t been talking about them enough” - Vern Harnish


Mike breaks down easy suggestions to building community and culture in your own company that you can start implementing this week!


Finally Ivan shares his own nuggets of wisdom in the Lightning Round

  • Always know what you’re talking about when it comes to your services and what you have to offer
  • Value your time - don’t take the low ball offers
  • Work with your teams from time to time- learn from your employees and clients


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Feb 15, 2016

Cleaning Services Hiring


If you have questions on when to start delegating tasks and your cleaning services hiring you have come to the right place.


If you start by doing everything yourself with no employees or partners you should be building cash pretty quick. Mike breaks it down for Tiffany on where to find the capital to start hiring and why you need to delegate those tasks ASAP.


Learn why you want to be doing “everything” as little as possible.


BONUS TIP: The first trick is to identify $10/hr, $50/hr and $100/hr work


Cleaning is $10/hr work


If you’re cleaning there’s no way, even if you’re the best cleaner that ever lived will ever be doing $100/hr work.


Let’s delve into this further and say that now you are not doing $10/hr tasks but now you are managing cleaners, that is still like $20/hr but definitely never $100/hr work.


If you are saying to yourself,  you can’t afford to not do the $10/hr jobs but then simultaneously saying because you are doing the 10$/hr jobs you can’t be doing the 100$/hr jobs, it costs you 90$/hr!

BONUS MATH: An account that you charge $500/mo for, over the course of a five year contract earns you roughly 30k.  If that takes you 3 hours to manage that contract its $10k an hour!


Mike then talks about the biggest mistakes owners make when they are no longer “doing the cleaning” and how that mistake can cost them the most in time and revenue.


He goes over what you absolutely shouldn’t be doing and what you as the owner cannot afford not to do.


Of course moving from doing everything to only the $100/hr tasks isn’t an overnight transformation. But Mike goes into depth about how to make that shift mentally and strategically.


If you are cleaning, who’s running the business?If you saw the pilot of a plane cleaning the bathroom you would be worried about who’s flying the plane?


Knowing when your business is about to die isn’t as easy as knowing when a customer is upset and ready to stop service. But it’s even more crucial to be paying attention to it.


Because it’s easy for the $10/hr tasks to get on fire, you get so used to going fire to fire you forget to create systems for your business. Hear how to avoid this common mistake.


As the owner it’s your job to make sure the right person is doing the right job.


Finally Tiffany lays some wisdom down in the Lightning round

  • Treat your cleaning staff as if they are the product that you are selling to people- invest in making sure they are a quality product
  • Don’t try to spend all of your time and energy trying to figure out a bidding calculator when on a time crunch to bidding a new job
  • Know how to sell yourself when talking to the client

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Feb 12, 2016

Niche Cleaning


Are you sick and tired of trying to serve everyone? Do you know who your ideal customer is? Have you been wanting to really drill down you business and do niche cleaning?


Today Mike coaches Derreck Smallwood of Sqeaky Kleen Washing on Niche Cleaning. Derreck has chosen Property managers as his specific target customer and wanted clarity on how to supercharge his marketing efforts.


First Mike shares a little wisdom from The Ultimate Selling Machine by Chet Holmes .

He explains what a dream 100 is, why it’s important to set aside time to figure out who they are  and how it can help you to maximize your marketing dollars and save you thousands of wasted effort and money.


BONUS TIP: Instead of having so many customers doing everything you can, specialise in your ideal customer


Mike then explains how trying to attract everyone can crush your business.  None of us have the budget to market to everyone so learn how to pick your niche cleaning business.  A lot of cleaners will make the mistake of thinking more service mean more clients and that means more money but it can mean the very opposite.


Some of the benefits of fewer clients are:


  • Being able to spend more money per client per year
  • Specializing your marketing efforts to just their specific pain
  • Being the only one in your market to cater specifically to them


If you are like Derreck who has the doggedness and determination to show up at his prospects door every day until they say you’re hired or go away then listen for these great tips on how to supercharge your efforts:

    • Find their specific pain - This is key, you can’t really market effectively to your prospects without knowing what keeps them up at night. Here are some of the ways you can get this golden information:
      • Take them out to lunch and ask them what drives them crazy about janitors/Customers
      • Once you do several lunches you get a trend of exactly what their pain and passion is about
      • Use those exact pain and passion words they use in your own marketing
    • Join a trade association that they associate with- make your name and face known to them. Become a trusted resource not a salesperson

BONUS TIP: Don't try to get into too many services - focus on your niche and position yourself as an expert by getting to know your clients on a deeper level than your competitors


Mike explains how niche cleaning can keep your customers happy because you know what is important to them.


It’s difficult if not impossible to have more than 1 niche. You can only do so much with the time and money you have, spreading yourself too thin can be a detriment to your business.


Lastly, Mike’s parting words are “Building relationships is key”


Finally Derreck lays some wisdom on us in the Lightning round

  • Gain focus and lay out your list of goals and work on succeeding at those goals
  • Not following up is a big mistake
  • Know your numbers

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Feb 10, 2016

Today Mike coaches Jaime Kulaga of Two Maids and a Mop on how to keep cleaning clients that are leaving due to situations outside of quality and performance by encouraging an attitude of total responsibility.


Learn how to focus on your circle of influence and not the things you cannot and should not try to control.


Mike explains that the sphere of things you can control is very small but the sphere of things you can influence is much larger and why there’s power in knowing the difference.


Hear what your cleaning clients are communicating is really saying when they cancel service for reasons other than problems with your service.


BONUS HINT: The way to combat customer loss is to provide a solution to their deep needs


Start with a solution to THEIR specific problem and then communicate it continually.


Mike goes on to explain when you truly believe you are solving problems and you communicate that to your employees you will get a higher quality of employee to your cleaning clients.


Hear when the worst time is to try to save a cleaning client. And what the indicators are so you aren’t caught off guard.


BONUS HINT: The best way to make losing customers a non-issue to have a steady stream of new prospects that turn into leads that turn into customers.


But how?? So glad you asked.


The one problem with franchises is they don’t help you with getting you clients other than their general advertising. You can’t trust that the marketing budget for your area through your Franchisor is going to serve you as well.


Mike explains how to create client attraction system and put them in place in your business.


Finally, they cover the important of why you need to know your numbers. Do you know where your company is financially? How many cleaning clients per month you loose? How about how many new leads turn into paying customers?


You must have a very specific tracking system for your leads per month and your conversion rate.


BONUS TIP: Get away from statements like “the phone is always ringing”


You must track


Finally Jaime hits us with some of her own business genius in the lightning round.

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Feb 8, 2016

Today Mike coaches Cinderella Bermudez on how she can update her cleaning company website design to keep up with today’s time-strapped, short attention spanned, technologically advanced world.


The landscape is changing for the cleaning industry, you have to be intentional with being innovative and keeping up to date.


The fact that your customers don’t even have time to have a phone conversation bodes very well for those of us in the saving you time and work arena.


Cleaning can’t be outsourced to the philippines. It’s a real service that has to be done locally and more and more people today just don’t have the time to do it themselves.


Taking the time to have an actual conversation with their customers and get to know them and what they need/want is very effective but doesn’t work if you want to break that 7 figure barrier.


If your desire is to build your cleaning business to a multi million dollar business you(the owner) can’t be doing all the selling yourself, you have to systematize it and the changing landscape to getting customers online is very conducive to that reality.


The beautiful thing about the written word is you can make it perfect unlike salespeople who have good days or bad days.


You have to understand your customers pain. Asking questions that hit their pain is a much more effective sales tactic than “50% off first cleaning”


Mike suggests Cinderella make an “I You Count” of her website.  Go to your website today and take out all the Is and We’s and change them to YOUs.


Customer’s only care about themselves not you, use THEIR words to address what your customer’s pain is.


Use video on your site. There’s a lot of added benefit to video:


  • Makes you personal
  • Allows you to introduce your staff
  • Builds a virtual relationship

Mike breaks down the myth that if you want something done right you have to do it yourself. One on one conversations with you (the owner) aren’t scalable, what is scapable is knowing what your customers want and answering their questions with written word, pics and video and send thousands of people to that site a day.


So create a website that addresses all of your customer’s questions and needs right off the bat. Don’t be afraid of new technology, embrace it!


Websites don’t have bad days- they are always up and always perfect.


When looking for a website designer, most people look for a web design company usually because they’ve been marketed to by that company. They look at the websites they’ve done before and say “wow that’s a beautiful website” and then pay their fees for a beautiful website.


But then 2 months later they have a beautiful website that looks great but doesn’t perform any different.


BONUS HINT: Hire someone who is an expert in client attraction to manage your website design .

Here are the components you should have to build a successful website:


  • Know who your ideal customer is
  • What they’re interested in
  • What do they absolutely want to get rid of and would pay anything to get rid of


Then take those components and give them to a client attraction guy to craft the best client attraction system/website for you. Know who your customer is, know what their pain is and take painstaking time to craft a message that is compelling to them.


Don't focus on whether or not the website looks good to you in your eyes, ask prospective web designers what kind of ROI are they getting, how many leads per month, how many are converting to bids?


Website designer requirements:


  • They should be a marketing person who has access or ability to do a website
  • Quiz them on the results of their sites/conversion


BONUS TIP: Don't fail for the trap that everyone falls for that you want a consult therefore your call to action is call now for a free consultation. What your customer is hearing is “call now to get pestered by a salesperson”


A way to get around being positioned as a salesperson is to use a lead magnet.


Finally Cinderella shares her own wisdom in the lightening round:

  • You are your own worst enemy, get out of your own way, trust your employees
  • Don’t fire angry - take a moment to let your emotions subside and make a thoughtful decision
Feb 3, 2016

Marketing a Cleaning Business


Have you felt the sting of spending thousands of dollars on marketing a cleaning business only to get virtually nothing or absolutely nothing back?


Today Mike helps Annie Bobbitt of Northern Connecticut Maid Brigade solve the question of how NOT to waste money on marketing that doesn’t work.


If your past marketing efforts didn’t pan out it doesn’t mean marketing as a whole doesn’t work, it just means what you did wasn’t right.




  • How to know what the right message is
  • What media to use for your market
  • Who your target audience is


We also cover Direct mail. Yes, real, 100% dead trees direct to your prospective customer’s mailbox. There are 100 ways to skin that cat and Mike covers a few key concepts to get you started.


Mike explains the benefits of direct mail versus other forms of marketing. Learn how direct mail can narrow down who get’s your marketing by zip code and specific demographics and how that can save you thousands.


Avoid the pitfalls of using the wrong media when marketing a cleaning business by knowing where you should be spreading your message to attract your dream customers.


Once the media is settled Mike moves on to the message.


A lot of Val Pac advertisers don’t know how to do direct response, call to action or appeal to your customer’s specific needs and wants. They just do tagline, name, logo, artwork and phone number. But there’s nothing about the specific pain of your target market.


Your client isn’t interested in how long you have been in business and generic lines about being green, reliable or trustworthy. They are interested in THEMSELVES.


BONUS GENIUS: Know your customer’s biggest paint


Next Mike moves on to “Branding” and why unless you are a $50 Million dollar a year company it just isn’t worth your advertising money.


As a smaller company, marketing a cleaning business is more like putting in $1 and hoping to get a $1.50-$1.02 back. So you MUST  know how to carefully craft your message that speaks directly to your specific customer.


BONUS HINT: When you go on a sales call and get to emotional place with your prospective customer, use their words exactly in your ads.


If you can get 80% of someone’s pain, you’ve won the marketing battle. If you don’t have pain and a strong call to action, then you definitely don’t have the resources to spend on “branding”


You time and energy is better spent figuring out what your customers want and how you can solve their problems.


Hear how to find a solution that is interesting to your prospects that will have them coming to you as the trusted source in that field.

Hear how you can create a consumer guide that solves your customer’s problem and how you can change how they view you from a pushy salesperson to trusted advisor.


Mike gives a quick shot out to the Sandler Sales System and how their sales process is all about getting that pain from your customer.


Finally Mike explains the best way to make sales work is to have a good marketing process. If your prospects come in already educated on your free resource they are 10x as valuable as someone who has no idea who you are. (AKA a cold lead)


Your salespeople have good days, bad days, show up on time or no show, but sales copy says it perfectly every time.


Here are the key takeaways from today’s Show:


  • Figure out who your ideal customer is
  • Find their pain
  • Craft a message that uses their language to explain that pain
  • Solve their pain in your message
  • Use the right media to target your specific audience
  • Set up a system that is repeatable every time


Finally, Annie shares her wisdom with her final Lightning Round answers:


  • You’ve got to be tough
  • Spending sales tax money on marketing is a big mistake
  • Find ways to do good things for your employees


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Feb 1, 2016

Want some cleaning marketing ideas? Yes? Well you my friend are in the right place! Marleen Swoboda owner of Mars Cleaning Service asks for marketing ideas for her 38 year old cleaning company Mars Cleaning and Mike hooks her up on this episode of the Grow My Cleaning Company Podcast!


Marleen shares some of her thirty eight years of experience and some great war stories before hitting Mike up for some cleaning marketing ideas. If you want to see what Marleen is up to nowaday’s you can check out Mars Cleaning at:


Before you do, listen in as we talk about the myth of “branding” for small business and discover why direct response marketing is the ONLY way to go for your cleaning company.


KEY POINT: You MUST TRACK!! If you can’t track it, you are just throwing money away on a strategy called hope!!


Listen in as Mike gives away the secret to using your vehicles to actually MAKE you money. How to market with your company vehicles along with the HUGE mistake so many owners of cleaning companies make with their vehicle marketing.


HINT: When people are driving (hopefully NOT online) is sending them to your website the best way to go?


BONUS HINT: Talk about what people are interested in...


DOUBLE BONUS HINT: It ain’t you!!


Once Mike get’s off of his vehicle advertising soap box, without even taking a breath he dives into the importance of a Market, Message and Media match.


A flurry of amazing ideas to market your cleaning company ensues and Mike teaches you how to come up with the right marketing budget that you can actually afford and simultaneously debunks the “I can’t afford to market” myth/ excuse/ bad thinking.


RESOURCE ALERT- has EVERYTHING you need to grow your cleaning company!!


The people who say advertising costs too much will find the money to create advertising that says “GOING OUT OF BUSINESS”


Always remember, advertising is only expensive if it doesn’t work!!


Before the fun ends, Marleen gives back to cleaning nation with some amazing answers and insight in the Lightening Round. Check out this quick summary to whet your whistle:


  • Keep your sense of humor, be patient love it and stick with it
  • don’t do big new jobs on the full moon
  • give back to your customers


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Jan 29, 2016

Have you ever wanted to know how Pay Per Click (PPC) works with your janitorial marketing plan? Today is your lucky day as host Mike Campion dive’s into marketing your janitorial company using PPC with guest expert Ed Stapleton from Clicks Geek.


We talk about the eight hundred pound gorilla in the PPC world as well as what other pay to play platforms are out there.


Tune in and learn why Pay Per Click ads are so much MORE valuable than other forms of advertising and why customer intent is so important.


BONUS LOVIN: Find out why Facebook advertising is cheaper but lower quality than Google?


Discover what interruption marketing and direct response marketing mean to your cleaning business and which one you should avoid and why.


We talk about typical mistakes owners of cleaning companies make in their pay per click marketing and how you can avoid them as well as how to determine a budget for your janitorial PPC marketing.


Listen in on expert secrets to PPC marketing and how to use negative keywords to save you money as well as how crucial a well written ad is to get people to click. We dive into janitorial marketing concepts that work online as well as offline and with paid as well as organic traffic.


Learn why working with an expert can help you get the MOST out of your paid traffic marketing budget for your cleaning or janitorial company.


KNOW how to peek into your prospects mind and understand what their pain points are and how to speak their language- how to jump into the conversation that is already going on in their head.


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Before the show ends we talk about the ONE THING you MUST do to make your pay per click campaigns successful.


Here are some gems for a brand new adwords person:

  • go to a blog page to learn how to set it up
  • set up the account
  • Tell adwords how much you want to spend per day
  • Then title your account
  • select your geographic area


One of the biggest mistake people make with google adwords is not having a landing page - don’t send traffic to your home page- this causes leakage. Send paid traffic to a specific page with an offer or a call to action and not give them the opportunity to look around and lose interest

  • Be specific on your landing page, if you are advertizing to a specific prospect, don’t mention any other services they want on the landing page for that ad
  • Message to market match is huge


Another key is to make sure you have a good sales process in place to work with your ppc lead acquisition


We also talk about the fact that you might not be paying for ppc but your competitors are. From a marketing standpoint there isn’t a better customer that just typed in looking for your service in your area. When you choose not to participate in that, you are handicapping yourself.


Ed ends with an unbelievably good offer that you can get here:


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DON’T Miss out on Ed’s AMAZING offer of a FREE account audit for current PPC users or a FREE consult for people who want to start using Pay Per Click

Jan 27, 2016

Building a Cleaning Business

Why is it so important to know your numbers when building a cleaning business

Do you know the difference in cleaning companies with the first couple employees, the first ten staff and how things change at every level? Are you struggling with building a cleaning business?

BONUS LOVIN: You can sneak by not really knowing your business in the 0-10 employees, but it is HARD to grow after that without SYSTEMS!

Here are a few of the key numbers you NEED to know to run your cleaning business

  • What does it cost to acquire a new customer
  • What is the monthly value of an average customer
  • What is the lifetime value of and average customer
  • What is your gross margin per customer

You can't grow without knowing your numbers. In fact, major purchases and hiring decisions should only be based on your numbers, NEVER your gut feeling. 

You have to understand how one customer works and makes money before you can grow and scale. 

Your foundation and practices need to be  solid before you build. Understand how you make money and if you are profitable at every level

3 things every business has to manage well:

  • Get customers
  • Provide your service (or product)
  • Account for it all

When it comes to providing your service and sometimes even accounting, most business owners realize the need for a system, but they DON’T have a system for Attracting Clients!

Make a system for both your sales and marketing efforts to build your cleaning business.

Problems with salespeople in a small can be overcome with systems saving you time and headache.

Systems can crank out leads every month and you can set them up in such a way to know how many of those leads will turn into bids and sales. 

BONUS LOVE: Automation and systems can make up for an average or even sub par salesperson

The foundation under your systems is mission, vision, values and your core values are foundational to building a cleaning business. 

There is nothing harder than instilling core values in someone who doesn’t share those same beliefs

Learn more about hiring the RIGHT people to build your cleaning business here:

Here are some other great ways to connect with us and all sorts of resources to Grow YOUR Cleaning Company:

Subsciribe to us for free on YouTube

Join our amazing Facebook Group FULL of owners of cleaning companies from all over the world

Check out our website where we give away way too many FREE resources to build your cleaning business

Subscribe to our podcast on iTunes

We release new shows every Monday, Wednesday and Friday and they are 20 minute bursts of cleaning company growing dynamite!

And of course, you can always follow us on Twitter

Jan 25, 2016

Mike Shares his thoughts on the question of whether or not to hire from within or outside your cleaning company


BONUS INFO: There are actually a couple exceptions to the rule read on to discover.

Core Values are the essential to your company and how to integrate them into your hiring process ESPECIALLY when it comes to hiring supervisors and managers. 

Not only it is important that all the front line employees share your core values, but It is CRITICAL that all your supervisors share your core values as well.

BONUS LOVIN: Systems are crucial to getting the right people on your team

Here are some truth bombs on how to promote from within and why you should NOT hire for skill!!

Here is a quick overview of this episode:

  • Your best supervisors aren't necessarily going to be from your best employees
  • Hire for attitude, shared core values and the right energy 

Just when you think you've heard everything there is to hear, Mike dives into the magic of systems and how an average person with a strong set of systems behind them can be very successful. 

Adding daily Checklists to your cleaning company hiring, can allow crucial information to flow from front line employees to supervisors to you as the owner.  

BONUS LOVIN: Checklists can be used when it comes time to fire, give pay raises or promote

Here are a few more pieces of wisdom:

  • Give 10 compliments and encouragements before you give a correction (HINT: This works in your personal life as well)
  • When you do give corrections- only give one at a time
  • How and when to do employee reviews

If you don’t use the checklists your create, your supervisors definitely aren’t and your employees don't stand a chance at using them. 

Remember, your best supervisors are only going to do 80% of what you do and the employees under them are only going to do 80% of what the supervisor does- you must always be the shining example!

Lightning Round Genius:

  • Long term planning is most important
  • Don't wait until you’ve sold your company to have that long term mindset 
  • Honesty, integrity & follow up 
  • Do what you say you are going to do

RESOURCE ALERT- The Peter Principle by Laurence J. Peter and Raymond Hull

Our website- is chock full of videos, an ebook,  FREE webinar, blogs, podcasts, everything you NEED to grow YOUR cleaning company!

When you are done there subcribe to our YouTube channel

For even more cleaning company growth join the Grow My Cleaning Company Facebook Group (it’s free) 

Still want more? Follow us on twitter

You can also find us on iTunes at

and if you love the show, do us a solid and Subscribe rate and review!

That said, the conversation isn’t complete without YOU! So ask a question, leave your advice and share the love!

We did another podcast on cleaning business hiring that pairs quite nicely with this podcast- check it out now

Jan 22, 2016

Today we discuss janitorial hiring on the Grow My Cleaning Company Podcast with Cathy Patterson from Allied Cleaning Service. After we get to know Cathy a little, we talk about janitorial hiring, firing and everything in between.


BONUS- Want to know how to price cleaning jobs? Check out this free podcast-


Have you ever dealt with the last minute no show, or even worse, the dreaded “no call, no show” cleaning employee? Of course you have- well today is your lucky day as we dive in and talk about how to deal with that exact problem. Listen in and discover:


  • Why you have to set the stage from the start
  • Why trying to deal with the problem when they call in is already way too late
  • How advertising affects no show rate
  • Why your Core Values have EVERYTHING to do with employees showing up
  • The difference between trying to change your employees and building on what they already have
  • How just giving employees money ISN’T enough anymore
  • Why consistency is key
  • Just how important/ difficult employee hiring and turnover is in the cleaning industry


We talk about communicating a zero tolerance policy on no call, no show right from the beginning- advertising for help all the way through terminating an employee. We also go over how handling a single no call no show wrong can pollute your entire team.


BONUS: Interviewing employees is a PROCESS, not an event


It can be tempting to look the other way or “deal with it later” when an employee misses a shift, but that screams chaos and lack of leadership to the entire team and bad habits spread like a cancer. Handle this wrong and you will soon find the inmates running the asylum!


SUM IT UP: You must have a ZERO tolerance policy- No call, no show- NO JOB!!

Before the party ends, Mike shares in hundreds of employees over a couple of decades, he has NEVER fired someone and thought “I should have waited” and in almost every case he immediately knew he should have done it sooner. Hire SLOW and fire QUICKLY. You can’t wait when it comes to firing problem employees. The time between when you know in your head and heart they have to go and when you actually part ways is some of the most expensive time you will have in your cleaning company.


Cathy shares some of her experience in the Lightening Round


  • Never cheat, never take shortcuts and always deliver on time
  • Never hire employees without a background check
  • Stay on top of things, check on your people, make sure your work is complete
  • Go above and beyond always


If this gets your motor running, you are going to LOVE our website with EVERY blog, video, ebook, webinar and podcast- everything YOU need to grow YOUR cleaning company!


If you are pickin up what we are laying down- Subscribe to our YouTube channel here:


If you really want to be a part of the “cool kids” club- join us in our FREE Facebook group-  If so, we would love to have you as a part of our FREE Facebook Group-

Jan 20, 2016

Today you can listen and learn as Mike talks with Thabs Lekota and Tamara Roberts from Maid on the Move all the way from South Africa about pricing cleaning jobs.


You can find out everything about Thabs, Tamara and Maid on the Move at:


The key to pricing cleaning jobs and getting out of the low bid rat race is to stop competing with every other cleaning company for a very small amount of bidders. Even better- discover how to the be ONLY bidder in the conversation. When there’s too much competition your prospects are almost always going to go for the lowest price. Combat this by communicating with prospects before they start asking for bids and educating prospects on how your services solve their specific pain.


BONUS- If you aren’t the cheapest you might as well be the most expensive


When pricing cleaning jobs, you must leave yourself enough margin to educate your prospects on your value instead of just trying to be the cheapest.

Mike drops a bunch of wisdom including:


  • Using a USP
  • Finding specific customers with specific pain that you can fix
  • How to get the conversation focus off price and onto value
  • All leads/ customers are NOT created equal
  • If you don’t have a relationship they are going to go with the cheapest vendor
  • It is easy to price properly when you have enough bids
  • Don't do small frequent price raises - raise prices less often by bigger margins


Thabs and Tamara share some good stuff in the lightening round including:


  • Don’t be afraid to approach your clients, do what you have to do
  • You can’t run your business from a fear based position
  • Make sure you invest in marketing


If you like numbers, check out this podcast:


To get the full scoop on accounting, CPA’s and bookkeeping for your cleaning company!


That is an overview of just SOME of the great things we cover today, so tune in and don’t forget to subscribe to our YouTube channel so you don’t miss anything.


Want more engagement? Join our Facebook Group at:


You can also keep tabs on the latest and greatest by folllowing us on Twitter-


If you haven’t already, Subscribe Rate and Review the Grow My Cleaning Company podcast at:

For everything else cleaning go to our main website at

Jan 18, 2016

Today Mike talks with Jolene Vossen from Clean 4 You in Wichita Kansas. You can find out more about Jolene and her team at:


Mike coaches Jolene on the super important topic of how to handle accounting for your cleaning company, the differences between accountants and  bookkeepers and when to hire who.


The foundation of this episode is the understanding that you MUST know your numbers to be able to run your cleaning company and you must track well before you can know those numbers.


The three main things that need to happen in your cleaning business are:


  • Tracking info
  • Reporting info
  • Making good data based decisions with that info
  • And our least favorite… figuring out and paying the right amount of taxes


Jan 15, 2016

Cleaning Company Hiring

Cleaning company hiring can be a challenge . In a business with a higher than average employee turnover, knowing how to find and keep the best employees is crucial.

  If you want to grow your cleaning business and have employees that you LOVE, you are in the right place! Listen in as Mike Campion from Grow My Cleaning Company chats with Marsha Hays from Clear View Janitorial:

and discover how she grew from her husband running a small window cleaning to a fully diversified janitorial, duct, carpets and more cleaning company with 14 employees. 

Marsha realized that her cleaning company hiring and employee turnover is one of the biggest costs to her company and called Mike for help. We figure out:

  • How can you legally ask employees if they are physically able to do the work?
  • How to make sure the people you hire are the best for your company?
  • It is possible to stemm high employee turnover?

We all know that employee turnover is difficult in business, but it can go to a whole new level of awful in the cleaning business!  Listen in and find out how to improve your cleaning company hiring and cut that employee turnover drastically. 

Enjoy Mike rocking topics like:

  • Where to find your BEST employee prospects
  • The cheapest easiest ways to find the GOOD employees
  • Company culture and Core Values
  • How being clear with your Core Values can make your employees love you and your life happy
  • Why the hiring ads you are writing now probably don’t work and what to do about it

The key to the whole operation is KNOWING what your ideal employee looks like and what type of employee’s typically DON’T work out. When you know where your good employees hang out, you can advertise in the RIGHT place, with the RIGHT message to only the BEST people!

BONUS: Rookie cleaners use but when you start hiring more and more, you are going to want to use something like

How different do you think your message will be if you are looking for a hispanic single mom vs. a caucasian college student? Do you think they will look for jobs in different places?

We also talk about best practices in the hiring process and how you can benefit from the Three By Three rule of hiring and how to “try before you buy” when it comes to employees. To unlock success in your cleaning business, when it comes to employees- HAVE A SYSTEM!

If you want MORE genius on employee hiring, check out this deep dive blog:

Join our private Facebook Group for owners of cleaning companies and find out how they deal with employee issues:

Of course you can always follow us on Twitter and get genius throughout your day at

Want to quit screwing around and go right to the motherload of cleaning company growing genius? Check out  For EVERYTHING you need to Grow YOUR cleaning company

If you want to learn how to grow on the go- take Mike with you by subscribing to our FREE podcast at:

Jan 13, 2016

Today we talk with John Griffin from Basic Green Cleaning Service about how to make a cleaning business plan. John started his company out of desperation in a down economy when he couldn't even get a job bussing tables. Not only that, John fell ill and had to take 3 years off from his business but has come back stronger than ever ready for a cleaning business plan.


When John came back from his illness he saw more clearly than ever the need for systems and ways to get more customers for his cleaning company. If you want a full break down of how to get customers for your janitorial or maid service check out this free resource:


John talks about constantly learning, growing and investing in himself, (a key trait almost all business owners share) and how he uses books to learn from people that have gotten the results he wants to get and reveals a gem of a book- The  E-Myth by Michael Gerber. Get your copy here:

that brings us to what it looks like to run your business like you are going to sell it and how to keep in mind that every day you run your business YOU are the one buying it- you might as well invest in something that runs well and makes a bunch of money!


Discover how systems can allow average people to perform far above average and flat out get rid of bad employees. This creates a whole new level of freedom for YOU the owner of your cleaning business.


Mike also shares the two HUGE secrets that allowed him to sell his last two businesses for 7 figures each along with the difference between working in your business and working ON your business. As well as the importance of recognizing when you are doing ten dollar per hour tasks, one hundred dollar per hour tasks and one thousand dollar per hour tasks as well as how crazy it is to think that you can consistently do ten to twenty dollar per hour tasks and somehow make a hundred thousand dollars per year!


Before you get too bummed out, Mike shares how to win back those wasted ten dollar hours (like cleaning and paying bills) and turn them into hundred or thousand dollar hours.


You will also hear how important a cleaning business plan is to identify when you are working on the important but not urgent, urgent but not important and your worst enemy- not urgent and not important. This leads to the concept of budgeting your time just like you budget your money and a reminder that you can always make more money, but once you spend your time, it is spent forever.


Remember, your job as the owner is to cast a vision, build systems and make sure the company is creating the result in your life, your customer’s lives and your employees lives- not to be cleaning toilets!


Mike encourages John that systems take time and they aren’t going to be perfect right off the bat. Listen in and discover how to create a cleaning business plan for the THREE main areas that EVERY business has and how to start with the low hanging fruit. Things that you can change with the least amount of time and headache that will get you the MOST results.


Just when you think you have gotten all the cleaning business lovin there is to get, Mike jumps into how to create a system for making systems! How to identify the problem, get employees on board, implement and continue to revise and test until your company is running like a top!


After that you get a freebee on the best way for an employee to learn anything and how to set your employees up for success.


Ok, now that you have what you need to be a cleaning business rock star, keep growing by subscribing to our podcast at:


Remember how we talked about top business owners always learning, growing and investing in themselves? Well here is your chance- and it is FREE! Join our Facebook Group for owners of cleaning companies at:


and while you are at it, subscribe to our YouTube channel here:

so you don’t miss a thing!

Finally, the home of all things great is where Mike brings ALL of the cleaning company growth secrets and shortcuts

Jan 11, 2016

Cleaning advertising ideas from Mike Campion to a 20 year veteran cleaning company owner.

Alfred Oliveras from Northwest Janitorial talk cleaning advertising ideas and share the ups and downs of 20 years of experience running a cleaning business...

  • Grow your cleaning business without a bunch of money
  • Grow your cleaning business with NO money
  • Exactly how to figure a marketing and advertising budget for your cleaning company

If you are like many of the business owners I coach, you have spent money on marketing to build your cleaning business and either got very little or nothing at all in return.  Don't be fooled into thinking that means you can't afford to market your cleaning business or that advertising doesn't work at all.

If you really think about it, you will probably realize you do have the resources to market your cleaning company, you just don't have enough to waste money on things that don't work!

It costs way too much to attempt to market to every Tom Dick & Harry and we share the secret to actually get results from your marketing budget. Who to market to, what to say, where to advertise. Discover how you can have less marketing failures by making sure you speak to  your ideal customer with their ideal message and then track your results!

Feel like you have zero dollars to invest in your company? That's ok, we talk about how to grow with no marketing budget. We also discuss the fact that there is no such thing as a free lunch or free business growth. If you don't have money to put in, you will need to invest your time. 

We dive into how and why you want to build relationships (and with who), why creativity is so important and how to do it, what sort of accounts to throw your precious time and hard earned money at and more.

While we are at it here is an awesome resource from with a TON of creative cleaning advertising ideas:  CLICK HERE

We keep the party rolling and talk about how to know what your customers pain and pleasure is (HINT: they are business owners just like you) along with the idea of budgeting your time just like you (should be) budgeting your dollars. 

We lay out a simple formula...

  • Figure out exactly who your ideal prospect is 
  • Budget recurring weekly time in your calendar to connect with them
  • Come up with a super creative plan to be best friends forever with them

But wait... there's more!! Sorry... couldn't help myself... We talk about the best FREE way in the known universe to get a wall of top shelf prospects calling you every stinking month! Testimonials- referrals- references- it's a cleaning business marketing idea fiesta!!

Come for the cleaning advertising ideas and stay for my charming personality!!

Still can't get enough? Wanna be best friends for life? Subscribe to our podcast at:

You can also join the conversation with Mike and a bunch of other owners of cleaning companies at:

Love the show? Hook us up and do yourself a favor buy subscribing to our channel so you don't miss a moment!

And of course- don't miss the main event-

Share YOUR cleaning advertising ideas with us now!

Jan 8, 2016

How to Market a Cleaning Company

How to market a cleaning company. Hard question. Simple answer.

What do cleaning companies do when disaster strikes? Jeff Norris of Simply Clean Janitorial has been in business since 1999.  After Hurricane Katrina, Jeff simplified his business to survive and rebuild.

Today, Jeff and Mike discuss how to market a cleaning company. Listen in and discover how you can KNOW which marketing options are best for your cleaning business. We cover some frequently asked questions about how to market a cleaning company :

  • Is SEO right for your cleaning company?
  • Should you market online or offline?
  • What message should you have on your marketing?
  • How to find out where your customers are?
  • What is the minimum online presence standard?

Mike coaches Jeff on how owners of cleaning companies can get the information they need to best attract ideal customers to their business, and reveals a super secret "ninja" trick to find out what your customers want and where they go to get it.

We also cover how to:

  • Identify wrong customers for your business
  • Disqualify them before wasting a bunch of time
  • Position yourself with the right customer

Ever miss the days of Yellow Pages? Sure they charged an arm and a leg for a tiny square in a sea of competitors but at least you were all in the same crappy overpriced boat together.

Life was simple back then... nowadays there are soooo many options- online, offline, social media (FacebookTwitter, LinkedIn) SEO, SEM, PPC- the letters and concepts go on and on...

Finally, we talk about who to trust in the online marketing world so you don't waste hundreds or thousands of your hard earned money marketing in the wrong place with the wrong message.


Jan 6, 2016

How to Bid a Commercial Cleaning Job

Once you get the job, you've got it down cold, but knowing how to bid a commercial cleaning job is a little more complex.

Here are some juicy nuggets on how to bid a commercial cleaning job

  • How to do onsite bids
  • When and how to have a budget conversation
  • What to include in a bid
  • The magic phrase to start an onsite conversation
  • How to move from unwanted sales person to valued consultant

Does the idea of going on site to give a bid to for a potentially large contract give you the heebeegeebees? You get there, excited to give a consultation to the "decision maker" and you end up being paired up with Carl from the mail room who gives you a brief tour of the office and bathrooms before rushing you out to the parking lot asking to email your bid to some junk mail email account they set up for unwanted salespeople.

Today, Mike covers 3 crucial steps you should take on every commercial cleaning job bid.

  1. Ground rules -  What they are, how to set them up your prospective client  and how they set the tone for your relationship with your customer and best of all get Carl out of the equation forever.
  2. Getting your customer's Pain - Why it's crucial to your bidding sales process
  3. What to include in your bid package

Learn a step by step process on how to get your prospective customer's real needs by asking a few simple questions and why until you can get that pain from your prospect, you can't really help them. 

Become the answer to your prospective client's problems and not just another vendor to be added to the pile when you bid a commercial cleaning job. Get higher closing percentages and less pain in the butt customers that drive you up the wall.

For more information on what to include in your bid package check out our blog on How to Market a Cleaning Business:

Ready for more? Want to take YOUR Cleaning Business to the NEXT LEVEL?

Check out these amazing FREE Resources to Grow YOUR Cleaning Company…

- Follow us on Twitter for bite sized bits of genius-

- Subscribe to our show on iTunes at

- Join our FREE Facebook group for owners of cleaning companies:


Jan 4, 2016

Sick of bidding and chasing? Sick of “sharpening your pencil”? Sick of lots of bids some months and none others- no control? Think it overs?



In today's podcast we deep dive into what you can do to Get Commercial Cleaning Contracts. 



Jan 4, 2016

Today's episode is the second half of special guest Stephen Coade, founder of AMC Commercial Cleaning. 

Learn how to build a wildly successful cleaning business with experience from a 75 Million dollar commercial cleaning business. 


Jan 1, 2016

Today we are chatting with KayLynn Wessolleck from Buzy Bees Cleaning Company. Buzy Bees Cleaning Company began in May 2014 with just Kaylyn and her husband Andreas. After they were both laid off from their respective jobs and in desperate need for cash. THey came up with a name for the biz (which has changed twice since then) and their target market. THey started primarily in the residential cleaning services (private homes) but have since branched out in all kinds of areas to include: Buildings, Offices, Remote Oilfield Housing, Move-Out, Special Occasion, Vacation Rentals, Window Washing, Carpet Cleaning and even Lawn Care

Dec 30, 2015

Are you having a hard time managing, maintaining and paying for company vehicles? How about keeping your employees happy when it comes to paying for driving between accounts?

Today Mike coaches Regina from Perfection Cleaning Services  of Tampa on setting expectations around  travel and maintenance costs for employees of cleaning companies.

Today's guest is Bregina Jordan from Perfection Cleaning Services of Tampa. Bregina woke up one day  a single parent of 3 with no time to keep her house neat and tidy. Disappointed with the cleaning services she tried hiring, Bregina saw a need for a Tampa area, family owned cleaning business that cared about their clients. Perfection Cleaning Services of Tampa and a perfect podcast guest was born!

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