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Grow My Cleaning Company's Podcast

Do less and grow FAST. Mike shares the secrets to building a million dollar cleaning company without being a slave to your business.
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Now displaying: 2016
Jan 15, 2016

Cleaning Company Hiring

Cleaning company hiring can be a challenge . In a business with a higher than average employee turnover, knowing how to find and keep the best employees is crucial.

  If you want to grow your cleaning business and have employees that you LOVE, you are in the right place! Listen in as Mike Campion from Grow My Cleaning Company chats with Marsha Hays from Clear View Janitorial:

http://www.clearviewjanitorial.com

and discover how she grew from her husband running a small window cleaning to a fully diversified janitorial, duct, carpets and more cleaning company with 14 employees. 

Marsha realized that her cleaning company hiring and employee turnover is one of the biggest costs to her company and called Mike for help. We figure out:

  • How can you legally ask employees if they are physically able to do the work?
  • How to make sure the people you hire are the best for your company?
  • It is possible to stemm high employee turnover?

We all know that employee turnover is difficult in business, but it can go to a whole new level of awful in the cleaning business!  Listen in and find out how to improve your cleaning company hiring and cut that employee turnover drastically. 

Enjoy Mike rocking topics like:

  • Where to find your BEST employee prospects
  • The cheapest easiest ways to find the GOOD employees
  • Company culture and Core Values
  • How being clear with your Core Values can make your employees love you and your life happy
  • Why the hiring ads you are writing now probably don’t work and what to do about it

The key to the whole operation is KNOWING what your ideal employee looks like and what type of employee’s typically DON’T work out. When you know where your good employees hang out, you can advertise in the RIGHT place, with the RIGHT message to only the BEST people!

BONUS: Rookie cleaners use www.craigslist.org but when you start hiring more and more, you are going to want to use something like http://www.indeed.com/

How different do you think your message will be if you are looking for a hispanic single mom vs. a caucasian college student? Do you think they will look for jobs in different places?

We also talk about best practices in the hiring process and how you can benefit from the Three By Three rule of hiring and how to “try before you buy” when it comes to employees. To unlock success in your cleaning business, when it comes to employees- HAVE A SYSTEM!

If you want MORE genius on employee hiring, check out this deep dive blog: http://growmycleaningcompany.com/how-to-find-employees/

Join our private Facebook Group for owners of cleaning companies and find out how they deal with employee issues: https://www.facebook.com/groups/growmycleaningcompany/

Of course you can always follow us on Twitter and get genius throughout your day at https://twitter.com/CleaningCoGrow

Want to quit screwing around and go right to the motherload of cleaning company growing genius? Check out  www.growmycleaningcompany.com  For EVERYTHING you need to Grow YOUR cleaning company

If you want to learn how to grow on the go- take Mike with you by subscribing to our FREE podcast at:

https://itunes.apple.com/us/podcast/grow-my-cleaning-companys/id1062977028

Jan 13, 2016

Today we talk with John Griffin from Basic Green Cleaning Service about how to make a cleaning business plan. John started his company out of desperation in a down economy when he couldn't even get a job bussing tables. Not only that, John fell ill and had to take 3 years off from his business but has come back stronger than ever ready for a cleaning business plan.

 

When John came back from his illness he saw more clearly than ever the need for systems and ways to get more customers for his cleaning company. If you want a full break down of how to get customers for your janitorial or maid service check out this free resource: http://growmycleaningcompany.com/cleaning-advertising-ideas/

 

John talks about constantly learning, growing and investing in himself, (a key trait almost all business owners share) and how he uses books to learn from people that have gotten the results he wants to get and reveals a gem of a book- The  E-Myth by Michael Gerber. Get your copy here:

 

http://www.amazon.com/E-Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?ie=UTF8&qid=1452623057&sr=8-1&keywords=e-myth



that brings us to what it looks like to run your business like you are going to sell it and how to keep in mind that every day you run your business YOU are the one buying it- you might as well invest in something that runs well and makes a bunch of money!

 

Discover how systems can allow average people to perform far above average and flat out get rid of bad employees. This creates a whole new level of freedom for YOU the owner of your cleaning business.

 

Mike also shares the two HUGE secrets that allowed him to sell his last two businesses for 7 figures each along with the difference between working in your business and working ON your business. As well as the importance of recognizing when you are doing ten dollar per hour tasks, one hundred dollar per hour tasks and one thousand dollar per hour tasks as well as how crazy it is to think that you can consistently do ten to twenty dollar per hour tasks and somehow make a hundred thousand dollars per year!

 

Before you get too bummed out, Mike shares how to win back those wasted ten dollar hours (like cleaning and paying bills) and turn them into hundred or thousand dollar hours.

 

You will also hear how important a cleaning business plan is to identify when you are working on the important but not urgent, urgent but not important and your worst enemy- not urgent and not important. This leads to the concept of budgeting your time just like you budget your money and a reminder that you can always make more money, but once you spend your time, it is spent forever.

 

Remember, your job as the owner is to cast a vision, build systems and make sure the company is creating the result in your life, your customer’s lives and your employees lives- not to be cleaning toilets!

 

Mike encourages John that systems take time and they aren’t going to be perfect right off the bat. Listen in and discover how to create a cleaning business plan for the THREE main areas that EVERY business has and how to start with the low hanging fruit. Things that you can change with the least amount of time and headache that will get you the MOST results.

 

Just when you think you have gotten all the cleaning business lovin there is to get, Mike jumps into how to create a system for making systems! How to identify the problem, get employees on board, implement and continue to revise and test until your company is running like a top!

 

After that you get a freebee on the best way for an employee to learn anything and how to set your employees up for success.

 

Ok, now that you have what you need to be a cleaning business rock star, keep growing by subscribing to our podcast at: https://itunes.apple.com/us/podcast/grow-my-cleaning-companys/id1062977028

 

Remember how we talked about top business owners always learning, growing and investing in themselves? Well here is your chance- and it is FREE! Join our Facebook Group for owners of cleaning companies at:

https://www.facebook.com/groups/growmycleaningcompany/

 

and while you are at it, subscribe to our YouTube channel here:

https://www.youtube.com/channel/UChxfA97D5XdOD4WWwHYrMAQ

so you don’t miss a thing!


Finally, the home of all things great is  www.GrowMyCleaningCompany.com where Mike brings ALL of the cleaning company growth secrets and shortcuts

Jan 11, 2016

Cleaning advertising ideas from Mike Campion to a 20 year veteran cleaning company owner.

Alfred Oliveras from Northwest Janitorial talk cleaning advertising ideas and share the ups and downs of 20 years of experience running a cleaning business...

  • Grow your cleaning business without a bunch of money
  • Grow your cleaning business with NO money
  • Exactly how to figure a marketing and advertising budget for your cleaning company

If you are like many of the business owners I coach, you have spent money on marketing to build your cleaning business and either got very little or nothing at all in return.  Don't be fooled into thinking that means you can't afford to market your cleaning business or that advertising doesn't work at all.

If you really think about it, you will probably realize you do have the resources to market your cleaning company, you just don't have enough to waste money on things that don't work!

It costs way too much to attempt to market to every Tom Dick & Harry and we share the secret to actually get results from your marketing budget. Who to market to, what to say, where to advertise. Discover how you can have less marketing failures by making sure you speak to  your ideal customer with their ideal message and then track your results!

Feel like you have zero dollars to invest in your company? That's ok, we talk about how to grow with no marketing budget. We also discuss the fact that there is no such thing as a free lunch or free business growth. If you don't have money to put in, you will need to invest your time. 

We dive into how and why you want to build relationships (and with who), why creativity is so important and how to do it, what sort of accounts to throw your precious time and hard earned money at and more.

While we are at it here is an awesome resource from Entrepreneur.com with a TON of creative cleaning advertising ideas:  CLICK HERE

We keep the party rolling and talk about how to know what your customers pain and pleasure is (HINT: they are business owners just like you) along with the idea of budgeting your time just like you (should be) budgeting your dollars. 

We lay out a simple formula...

  • Figure out exactly who your ideal prospect is 
  • Budget recurring weekly time in your calendar to connect with them
  • Come up with a super creative plan to be best friends forever with them

But wait... there's more!! Sorry... couldn't help myself... We talk about the best FREE way in the known universe to get a wall of top shelf prospects calling you every stinking month! Testimonials- referrals- references- it's a cleaning business marketing idea fiesta!!

Come for the cleaning advertising ideas and stay for my charming personality!!

Still can't get enough? Wanna be best friends for life? Subscribe to our podcast at: https://itunes.apple.com/us/podcast/grow-my-cleaning-companys/id1062977028

You can also join the conversation with Mike and a bunch of other owners of cleaning companies at:

https://www.facebook.com/groups/growmycleaningcompany/

Love the show? Hook us up and do yourself a favor buy subscribing to our channel so you don't miss a moment!

https://www.youtube.com/channel/UChxfA97D5XdOD4WWwHYrMAQ

And of course- don't miss the main event- www.GrowMyCleaningCompany.com

Share YOUR cleaning advertising ideas with us now!

Jan 8, 2016

How to Market a Cleaning Company

How to market a cleaning company. Hard question. Simple answer.

What do cleaning companies do when disaster strikes? Jeff Norris of Simply Clean Janitorial has been in business since 1999.  After Hurricane Katrina, Jeff simplified his business to survive and rebuild.

Today, Jeff and Mike discuss how to market a cleaning company. Listen in and discover how you can KNOW which marketing options are best for your cleaning business. We cover some frequently asked questions about how to market a cleaning company :

  • Is SEO right for your cleaning company?
  • Should you market online or offline?
  • What message should you have on your marketing?
  • How to find out where your customers are?
  • What is the minimum online presence standard?

Mike coaches Jeff on how owners of cleaning companies can get the information they need to best attract ideal customers to their business, and reveals a super secret "ninja" trick to find out what your customers want and where they go to get it.

We also cover how to:

  • Identify wrong customers for your business
  • Disqualify them before wasting a bunch of time
  • Position yourself with the right customer

Ever miss the days of Yellow Pages? Sure they charged an arm and a leg for a tiny square in a sea of competitors but at least you were all in the same crappy overpriced boat together.

Life was simple back then... nowadays there are soooo many options- online, offline, social media (FacebookTwitter, LinkedIn) SEO, SEM, PPC- the letters and concepts go on and on...

Finally, we talk about who to trust in the online marketing world so you don't waste hundreds or thousands of your hard earned money marketing in the wrong place with the wrong message.

 

Jan 6, 2016

How to Bid a Commercial Cleaning Job

Once you get the job, you've got it down cold, but knowing how to bid a commercial cleaning job is a little more complex.

Here are some juicy nuggets on how to bid a commercial cleaning job

  • How to do onsite bids
  • When and how to have a budget conversation
  • What to include in a bid
  • The magic phrase to start an onsite conversation
  • How to move from unwanted sales person to valued consultant

Does the idea of going on site to give a bid to for a potentially large contract give you the heebeegeebees? You get there, excited to give a consultation to the "decision maker" and you end up being paired up with Carl from the mail room who gives you a brief tour of the office and bathrooms before rushing you out to the parking lot asking to email your bid to some junk mail email account they set up for unwanted salespeople.

Today, Mike covers 3 crucial steps you should take on every commercial cleaning job bid.

  1. Ground rules -  What they are, how to set them up your prospective client  and how they set the tone for your relationship with your customer and best of all get Carl out of the equation forever.
  2. Getting your customer's Pain - Why it's crucial to your bidding sales process
  3. What to include in your bid package

Learn a step by step process on how to get your prospective customer's real needs by asking a few simple questions and why until you can get that pain from your prospect, you can't really help them. 

Become the answer to your prospective client's problems and not just another vendor to be added to the pile when you bid a commercial cleaning job. Get higher closing percentages and less pain in the butt customers that drive you up the wall.

For more information on what to include in your bid package check out our blog on How to Market a Cleaning Business:

http://growmycleaningcompany.com/how-to-market-a-cleaning-business/

Ready for more? Want to take YOUR Cleaning Business to the NEXT LEVEL?

Check out these amazing FREE Resources to Grow YOUR Cleaning Company…

- Follow us on Twitter for bite sized bits of genius- https://twitter.com/CleaningCoGrow

- Subscribe to our show on iTunes at https://itunes.apple.com/us/podcast/grow-my-cleaning-companys/id1062977028

- Join our FREE Facebook group for owners of cleaning companies: https://www.facebook.com/groups/growmycleaningcompany/

 

Jan 4, 2016

Sick of bidding and chasing? Sick of “sharpening your pencil”? Sick of lots of bids some months and none others- no control? Think it overs?

LETS SOLVE IT

 

In today's podcast we deep dive into what you can do to Get Commercial Cleaning Contracts. 

 

 

Jan 4, 2016

Today's episode is the second half of special guest Stephen Coade, founder of AMC Commercial Cleaning. 

Learn how to build a wildly successful cleaning business with experience from a 75 Million dollar commercial cleaning business. 

 

Jan 1, 2016

Today we are chatting with KayLynn Wessolleck from Buzy Bees Cleaning Company. Buzy Bees Cleaning Company began in May 2014 with just Kaylyn and her husband Andreas. After they were both laid off from their respective jobs and in desperate need for cash. THey came up with a name for the biz (which has changed twice since then) and their target market. THey started primarily in the residential cleaning services (private homes) but have since branched out in all kinds of areas to include: Buildings, Offices, Remote Oilfield Housing, Move-Out, Special Occasion, Vacation Rentals, Window Washing, Carpet Cleaning and even Lawn Care

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