In this lively episode, Mike Campion and Lindsay Bjorklund engage Cleaning Nation in a Facebook Live about defining a cleaning company's niche and creating a standout brand. Mike provides valuable insights into the significance of niche selection, offering practical guidance on when and how to make a switch. The discussion extends to the essence of branding, emphasizing the importance of knowing your customer base and aligning your brand with their needs. With a blend of expertise and humor, this episode provides actionable strategies for cleaning business owners looking to thrive in their chosen niche and establish a distinct brand identity.
Want to jump in live with Mike and Lindsay on Wednesdays? Join our Facebook group HERE
Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here