In this episode, Mike and Jered highlight the key points of building a successful marketing strategy in the cleaning industry. They emphasize the need to go beyond generic core values and understand the target market's specific needs. The hosts discuss the importance of considering the client's buying cycle and offer insights into online and offline marketing approaches. They emphasize the power of core values and emotional marketing, encouraging businesses to differentiate themselves and evoke emotions from their target audience. Additionally, they stress the significance of authenticity, effective labeling, and crafting a strategic marketing plan that connects with the audience on a deeper level.
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