In this episode, Mike Campion interviews Mike Castro, a member of the Grow My Cleaning Company Clean Profit Elite . Mike Castro shares his journey of being stuck in his business for several years, working long hours and struggling to increase his revenue. He emphasizes the importance of making a decisive decision to seek help and make necessary changes. By implementing coaching and shifting his mindset, Mike Castro has been able to free up his time, delegate tasks, and focus on working on the business rather than in it. He also discusses the significance of understanding cash flow and improving pricing strategies to increase profitability.
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Mike and Lindsay delve into the mindset shift needed for cleaning business owners to move from being task-oriented workers to strategic entrepreneurs. They stress the significance of thinking and acting differently to achieve different results. They caution against the allure of focusing on minor tasks and software choices, and instead encourage owners to concentrate on high-level thinking and problem-solving. The podcast emphasizes the need for clarity in identifying the right next steps and the importance of taking action to drive business growth.
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This episode features a coaching session, in which Mike Campion shared insights on background checks, commercial vs. residential cleaning, and vacation rental cleaning. He advised against self-background checks and highlighted the need for clear policies on absences and drug use. Commercial cleaning offers growth opportunities, while residential cleaning requires a larger client base. Vacation rentals present challenges due to seasonality. Mike recommended prioritizing recurring residential work and effective communication with clients. Before and after pictures were discussed as less crucial than understanding client pain points and articulating value. Proper insurance coverage for employees using their vehicles for work was also mentioned.
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In this powerful conversation, Mike Campion and Spencer Ward provide valuable insights for entrepreneurs striving for success. The focus is on achieving profitability and work-life balance. They stress the importance of prioritizing bottom-line revenue and taking profit, as well as building a team with shared core values. By taking action and implementing the advice shared, entrepreneurs can overcome challenges, find time freedom, and enjoy the rewards of their hard work. Balancing work and personal life through hobbies and quality time is also highlighted as essential for complete success. This comprehensive summary offers a roadmap for aspiring entrepreneurs to achieve sustainable success in their business endeavors.
Check out Spencer’s previous podcast appearances with GMCC:
- Meet Spencer: SYSTEMS that Upgraded his Cleaning Company https://youtu.be/AczxD3sLGFU
- Spencer Breaks Down His Best Cleaning Company Tips and More for 2022!
- How Live Events Can Empower Your Business Growth
- Why Your Cleaning Company is Stuck
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This episode showcases the importance of recognizing and resolving customer pain points in sales. Through a roleplay sales call, Mike illustrates how asking insightful questions and actively listening can help identify deep pain, which involves the emotional impact and consequences of surface-level problems. By understanding the broader consequences on personal and relational aspects, sales professionals can offer tailored solutions and build rapport with customers. This episode emphasizes the significance of empathetic questioning, summarizing customer concerns, and committing to resolving their pain points to drive sales success and establish lasting relationships.
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Discover the key strategies for cleaning business success in this episode. Through the inspiring journey of Caitlin and Alonso, we explore the importance of leveraging time and value in the cleaning industry. By understanding numbers, charging the right amount, implementing efficient systems, and aligning core values, they gained leverage and achieved remarkable growth. Furthermore, they emphasize recognizing the true value of services, effective marketing, delegation, and saying "no" to clients who don't align with the business's values. Their experiences offer valuable insights for cleaning business owners seeking to achieve financial freedom, attract ideal clients, and create thriving enterprises. Interested in learning more abouthow to transform your business? Visit https://www.growmycleaningcompany.com/100x10
In this episode, Mike Campion and Jenell Newell delve into the mindset required to achieve a $100,000 a year profit while working just 10 hours a week. They acknowledge the societal expectation that hard work is the only path to success, but they challenge this notion by advocating for a shift from being a worker to becoming a CEO. By building systems, hiring and training employees, and focusing on high-value tasks, individuals can create a profitable cleaning business that allows them to work less and enjoy more freedom. The coaches address common fears and limiting beliefs surrounding this transition, such as guilt associated with making more money or the belief that money is inherently evil. Ultimately, they empower listeners to overcome these obstacles and embrace the possibility of a lucrative and fulfilling lifestyle. Interested in learning more about this lifestyle? Visit https://www.growmycleaningcompany.com/100x10.
Mike goes in on the significance of recurring revenue and upfront payment in the cleaning industry with guest Nik Lemieux. The conversation emphasizes the stability provided by recurring contracts and the difficulties faced by seasonal businesses. It highlights the financial benefits of consistent cash flow, improved profitability, and the ability to invest in growth opportunities by prioritizing recurring revenue and convincing clients to pay in advance.
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This episode delves into the decision-making process of hiring employees or partnering with independent contractors. Mike discusses the benefits and drawbacks of each option, focusing on the importance of workers' compensation insurance and the potential risks involved. While contractors may offer some flexibility and payroll tax savings, Mike advises against relying solely on this approach, as it may lead to attracting the wrong kind of contractors and jeopardizing business's reputation and liability. The podcast concludes by suggesting a careful assessment of customer profitability and long-term scalability when deciding between employees and contractors.
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This episode provides insights between Mike Campion and Jackson Pinkoski on email marketing tactics for cleaning companies. They highlight the need to overcome the fear of starting from a blank page by seeking inspiration from competitors and industry examples. The discussion emphasizes the value of short and targeted emails, focusing on a specific outcome for each message. They suggest using both evergreen and time-sensitive emails to engage different segments of the audience. By implementing these strategies and leveraging automation, cleaning companies can improve their email marketing efforts and establish meaningful connections with their customers.
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In this episode, Lindsay and Suzanne delve into the mindset shift required for cleaning business owners to transition from being cleaners to becoming true business owners. They emphasize the need to recognize one's identity and comfort zone as a cleaner and embrace the challenges of running a business. They advise making a list of the benefits of owning a cleaning company, taking small steps to learn and grow, and envisioning the bigger picture. By setting a date to stop cleaning, creating a new visual identity, and implementing "I am" statements, business owners can confidently delegate tasks, build a strong team, and achieve success.
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In this episode, Mike and Suzanne discuss the importance of taking action and just getting things done in business. They explore the two extremes of procrastination and overthinking, emphasizing the negative consequences of not taking action. Suzanne encourages listeners to identify the tasks they've been putting off and step out of their comfort zones to accomplish them. They highlight the mindset of successful million-dollar business owners who prioritize action and continuously push themselves to tackle uncomfortable tasks.
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In this episode, Mike and Jered highlight the key points of building a successful marketing strategy in the cleaning industry. They emphasize the need to go beyond generic core values and understand the target market's specific needs. The hosts discuss the importance of considering the client's buying cycle and offer insights into online and offline marketing approaches. They emphasize the power of core values and emotional marketing, encouraging businesses to differentiate themselves and evoke emotions from their target audience. Additionally, they stress the significance of authenticity, effective labeling, and crafting a strategic marketing plan that connects with the audience on a deeper level.
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In this empowering episode, Mike introduces Jenell Newell, a new GMCC Mindset Coach. They explore the transformative journey of going from an employee to a CEO in the cleaning business and the pivotal role mindset plays in achieving such success. Discover how adopting a growth mindset, embracing challenges, and fostering a positive attitude can propel your cleaning business to new heights. Gain insights into practical strategies, effective leadership techniques, and actionable steps to develop a CEO mindset that drives innovation, motivates your team, and fuels your entrepreneurial spirit.
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In this episode, Lindsay and Suzanne delve into the mindset of preparing for the worst case scenario in business. They discuss the importance of acknowledging and addressing fears and negative thoughts instead of ignoring them. By embracing the worst case scenario, individuals can create a plan and adopt a positive mindset to overcome challenges. Suzanne emphasizes the need to replace negative thoughts with empowering ones and highlights the significance of focusing on the best possible outcomes. Through this process, business owners can navigate difficult situations and build a successful and profitable business.
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In part two of this two part podcast episode, Mike and Marie discuss the common challenges faced by entrepreneurs who struggle to find time to work on their businesses. They explore the tendency to prioritize busyness over strategic thinking and the fear of not knowing how to effectively use free time. They emphasize the importance of understanding business numbers and finding a coach who can guide entrepreneurs in a clear and supportive manner. The conversation highlights the need to take control of one's time, delegate tasks, and create a supportive community for business growth and personal development.
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In part one of this two part podcast episode, Mike introduces Marie Jedd, a successful cleaning business owner. Marie opens up about her initial struggles and dissatisfaction with her business, feeling like she had created a monster. However, her perspective shifted after attending a live event and receiving coaching from Mike. Marie embraced the concept of core values in hiring employees and revamped her interviewing process. She also let go of the idea of providing full-time work to everyone, leading to significant improvements in her business. With just seven weeks of implementing Mike's advice, Marie experienced remarkable growth and found renewed passion for her business.
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This episode emphasizes the importance of effective time management for cleaning business owners and offers practical solutions to optimize their operations. Mike advises two cleaning company owners on setting boundaries with clients and employees, delegating tasks, streamlining scheduling, limiting accessibility, encouraging independence among employees, providing client contact information, and avoiding the ownership of work cars. By implementing these strategies, entrepreneurs can regain control over their time, enhance productivity, and achieve a better work-life balance.
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In this episode, Mike & Lindsay explore the importance of task delegation and outsourcing to streamline your business. By identifying tasks that can be eliminated or automated and systematizing the remaining ones, you can optimize operations and free up valuable time. The concept of thin slicing suggests hiring specialists for specific roles, allowing employees to focus on their strengths and enhancing overall productivity. Effective communication and setting clear expectations are crucial for building a cohesive team. Additionally, we delve into different outsourcing options, including freelance platforms like Fiverr and Upwork, AI-powered tools for creative projects, and the advantages of hiring remote workers from countries like the Philippines. By leveraging these strategies, you can access diverse talent, improve efficiency, and propel your business forward.
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This episode explores a coaching session between Mike and Kayla, the owner of a cleaning company, where they discuss strategies for improving efficiency and organization. They emphasize the importance of effective communication, standardization, and accountability in running a successful business. The session covers topics such as setting clear standards and expectations, empowering team members through training, avoiding micromanagement, handling mistakes, and learning from them. Implementing these strategies can streamline operations, reduce stress, and foster a culture of excellence within the company.
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Join Suzanne and Ellen on this captivating episode as they discuss Ellen's experience in the Clean Profit Elite program offered by Grow My Cleaning Company. Ellen, a young entrepreneur running a residential cleaning company, shares her initial hesitation to seek help and take action. However, her decision to overcome fear and embrace change led her to remarkable success. She gained confidence, increased her rates, and improved client interactions. Ellen now envisions a future where her business runs smoothly without her involvement, allowing her to explore her passion for travel and adventure. Ellen's story showcases the incredible potential for growth and transformation through mindset coaching and strategic business development.
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In this insightful episode, Mike and Callum share valuable insights on mastering paid marketing. They emphasize the importance of tracking and analyzing key metrics to make informed decisions and optimize strategies. The episode highlights the need to separate meaningful insights from overwhelming data and to set realistic expectations based on client understanding and market competitiveness. By continuously testing, learning, and iterating, marketers can improve their campaigns and achieve long-term success. The episode also emphasizes the financial implications of marketing decisions and the significance of maximizing return on investment.
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This episode features NIckey’s transformational journey as a cleaning company owner through the Elite program offered by GMCC. NIckey discusses her initial doubts and contemplation of quitting her business due to a major loss during the COVID-19 pandemic. However, upon discovering Mike's podcast and realizing the need for strategic business growth, she decided to seek help. After three years of listening to the podcast, NIckey finally made the call and joined the program, leading to significant positive changes in her business operations. She highlights the importance of mindset, awareness, and the support of a like-minded community in achieving personal and professional growth. Nickey’s story serves as inspiration for other business owners facing challenges and seeking transformation.
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In this episode, Mike’s conversation with Erica Norris of Texas Golden Brooms reveals insights into the cleaning industry and the importance of selecting the right niche. Erica shares her experience starting a cleaning business and the factors that led her to specialize in property management and post-construction cleaning. Mike advises understanding one's goals and choosing clients that align with those goals for sustainable business growth. He emphasizes the need to focus on the local market before expanding to new areas.
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In the concluding part of this two part episode, Mike and Kayla share the transformative strategies that propelled Kayla's journey from an overwhelmed single parent to a confident and successful cleaning company owner. One of the key aspects emphasized is the value of embracing tactical advice, which offered practical solutions for restructuring payment systems, implementing group interviews, and fostering a positive company culture. Kayla's life took a significant turn when she engaged in a guided visualization exercise introduced by a mindset coach. This exercise allowed her to vividly envision her desired future, instilling a sense of purpose and motivation. Moreover, Kayla realized the importance of shifting her perspective from working in the business to working on it, finding a healthy balance between her personal and professional life. Her story serves as an inspiration for others facing similar challenges, emphasizing the potential for growth and success through the right mindset and tools. Whether through tactical advice or visualization exercises, individuals can pave their unique path to fulfillment and accomplishment.
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